Can my Pardot email be responsive? Why doesn’t my background image appear in Outlook? Can Pardot emails be drag & drop? I get asked these questions a lot from Pardot users and see them posted frequently in the Trailblazer Community. Let’s dive into these questions as well as other common Pardot email template questions.
Learn how to build a net promoter score (NPS) survey directly in Pardot. I will show you how to create an NPS survey that asks the recipient to give you a score from 1 – 10 using an in-email rating that directs them to a Pardot landing page to collect more information.
You might already be tracking MQLs in Salesforce or in Pardot, but are you tracking all the information you need for enhanced reporting? I’ll walk you through the 3 steps you need to take for complete MQL tracking that can be used within reports and dashboard in Salesforce.
The Salesforce Winter ’19 release is packed with some great Pardot features. Here’s a recap of my favourite features including an easy way to opt in opted-out prospects synced to Salesforce, campaign member sync and more.
Create beautiful, responsive landing pages in Pardot by using one of these 2 free Pardot layout templates. These landing page templates are designed specifically for events such as webinars or trade shows, but they will work well with any landing page that contains a form.
In this tutorial, I’ll show you the best way to create a two-column Pardot form. This is a follow up on my original post How to Create a 2 Column Pardot Form. By popular request, this new method includes a way to make certain form fields full width. All you have to do is add CSS classes to your form fields and copy & paste the CSS provided into Pardot.
You might already be using UTM parameters to track your marketing campaigns with Google Analytics, but are you capturing that information when a prospect is created in Pardot? Capturing this data is critical in order to assess the value of your marketing campaign and is a lead management best practice.
Become a pro at editing and creating Pardot landing pages, by using these 5 tips. These tips come from questions that are frequently asked within the Trailblazer Community and tips that I have come across while editing landing pages within Pardot.
In this tutorial, you will learn how to customize the default Pardot Unsubscribe page to match your brand. I will show you how to add your logo, update the button and how to customize the opt-out/opt-in text.
