Step 1: Create a layout template
By default, the unsubscribe page uses the “Standard” layout template. You can edit the “Standard” template or create a brand new layout template. I recommend creating a brand new layout template that’s only used for the unsubscribe page.
Create a new layout template (Marketing > Landing Page > Layout Templates > New Layout Template). Name the template something descriptive, I’ve named mine “Unsubscribe Template” and paste your HTML into the template. Add the tag %%content%% where you want the unsubscribe text and button to appear.
Here’s what my HTML looks like:
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<!DOCTYPE html> <html> <head> <base href="http://go.pardot.com" > <meta charset="utf-8"/> <meta http-equiv="Content-Type" content="text/html; charset=utf-8"/> <meta name="description" content="%%description%%"/> <title>%%title%%</title> <link href="https://stackpath.bootstrapcdn.com/bootstrap/4.1.1/css/bootstrap.min.css" rel="stylesheet" integrity="sha384-WskhaSGFgHYWDcbwN70/dfYBj47jz9qbsMId/iRN3ewGhXQFZCSftd1LZCfmhktB" crossorigin="anonymous"> </head> <body class="bg-light"> <div class="container"> <div class="py-3 text-center"> <img class="d-block mx-auto mb-4" src="https://placeholdit.imgix.net/~text?txtsize=38&txt=lOGO&w=220&h=65" alt="" width="250"> <div class="unsubscribe-container"> %%Content%% </div> </div> <footer class="my-5 pt-5 text-muted text-center text-small"> <p class="mb-1">© 2017-2018 Company Name</p> <ul class="list-inline"> <li class="list-inline-item"><a href="#">Privacy</a></li> <li class="list-inline-item"><a href="#">Terms</a></li> <li class="list-inline-item"><a href="#">Support</a></li> </ul> </footer> </div> </body> </html> |
Step 2: Add CSS styles for the unsusbcribe form
Next, add some CSS to your page to style the unsubscribe form. By default, there’s a 160px margin to the left of the re-subscribe button. To get rid of this you can add this CSS to your layout template:
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body form.form p.submit { margin-left:0; } |
You might also want to style the button and the text within the unsubscribe page. I’ve added the following styles for the button:
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body form.form p.submit input { background:#56CFD2; color:#FFF; border:0; padding:10px 35px; font-style: normal; font-weight: 800; text-transform: uppercase; line-height: 1.6923em; letter-spacing: 2px; cursor:pointer; } body form.form p.submit input:hover { background: #4ebfc2; } |
And finally, you can add some CSS to modify the rest of the text on the page
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body form.form { line-height: 1.6923em; font-size:14px; color:#868686; } |
My full HTML and CSS looks like this:
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<!DOCTYPE html> <html> <head> <base href="http://go.pardot.com" > <meta charset="utf-8"/> <meta http-equiv="Content-Type" content="text/html; charset=utf-8"/> <meta name="description" content="%%description%%"/> <title>%%title%%</title> <link href="https://stackpath.bootstrapcdn.com/bootstrap/4.1.1/css/bootstrap.min.css" rel="stylesheet" integrity="sha384-WskhaSGFgHYWDcbwN70/dfYBj47jz9qbsMId/iRN3ewGhXQFZCSftd1LZCfmhktB" crossorigin="anonymous"> <style type="text/css"> body form.form p.submit { margin-left:0; } body form.form p.submit input { background:#56CFD2; color:#FFF; border:0; padding:10px 35px; font-style: normal; font-weight: 800; text-transform: uppercase; line-height: 1.6923em; letter-spacing: 2px; cursor:pointer; } body form.form p.submit input:hover { background: #4ebfc2; }body form.form { line-height: 1.6923em; font-size:14px; color:#868686; } </style> </head> <body class="bg-light"> <div class="container"> <div class="py-3 text-center"> <img class="d-block mx-auto mb-4" src="https://placeholdit.imgix.net/~text?txtsize=38&txt=lOGO&w=220&h=65" alt="" width="250"> <div class="unsubscribe-container"> %%Content%% </div> </div> <footer class="my-5 pt-5 text-muted text-center text-small"> <p class="mb-1">© 2017-2018 Company Name</p> <ul class="list-inline"> <li class="list-inline-item"><a href="#">Privacy</a></li> <li class="list-inline-item"><a href="#">Terms</a></li> <li class="list-inline-item"><a href="#">Support</a></li> </ul> </footer> </div> </body> </html> |
Step 3: Edit the unsubscribe page
Once your page layout is ready, edit the unsubscribe page to push it live. To do this, navigate to Marketing > Emails > Unsubscribe Page, click edit and update the layout template.
Here’s what my finished unsubscribe page looks like.
Optional: Add your own copy
Optionally, you can update the copy for the unsubscribe text. This can be updated in the layout template under the form tab.
To update the message from “You have been successfully unsubscribed from email communications. If you did this in error, you may re-subscribe by clicking the button below.” to your custom message, replace %%form-before-form-content%% with your custom text.
To update this message “You have successfully resubscribed to email communications.” to your custom message, replace %%form-thank-you-content%% with your custom text.
Questions?
Send them to me via email, send me a tweet @jennamolby, or leave a comment
18 comment(s)
Yadira
Hi, Jenna, Do you know how can I manage different Preferences Pages by Business units, we have created an additional subscription list and hide the "unsubscribe" option, we created an automation rule, when a Prospect is added to the additional list called "Remove me from all your subscriptions" the automation rule removes the Prospect from the other lists in the Preferences Page, but when they selected this option, the confirm page shows a message related with "Now you are subscribed to", when the option was created to opted out from communications. Any suggestion to manage this?. Thanks!
Jenna Molby
to Yadira
Hi Yadira, Are you looking to customize the text that appears when a prospect has updated their preferences? If so, please email me at [email protected] with a link to your page and I can take a look. Cheers, Jenna
Chloe
Hi Jenna, Do you have any template articles about creating a custom email preference centre? We currently have one created so that it displays the lists on one side of the page and a form to update their contact details on the right side of the page, but it looks a bit clunky! It would be great to have a responsive template that looks a bit more modern.
John
How do I add a text field to capture unsubscribe reason?
Jenna Molby
to John
Hi John, There isn't an option to add fields to the unsubscribe form. However, you can create a new form in Pardot and embed it in your unsubscribe template using the standard embed code to ask for unsubscribe reason. Cheers, Jenna
Andrew Donnan
to Jenna Molby
A few quirks/observations to anyone else looking to embed a pardot form on their unsubscribe layout template to collect feedback. - create three custom prospect fields: -- One to choose a list of unsubscribe reasons -- one to capture the other reason if not in the list -- one to capture any additional comments - find a solution to make the email field read only, or hide it all together - find a solution to hide the form on the resubscribe success "page" - not really a page I can figure out how to edit. - ask pardot to build this feature in natively
Jenna Molby
to Andrew Donnan
Hi Andrew, Thanks so much for sharing. Cheers, Jenna
Istvan
Hi Jenna, Do you have any idea how can I use different labels for the re-subscribe button on the unsubscribe page? We have 3 different languages and I don't see the way how can I change the label on the button depends on the communication preferences. And I basically have the same issue with the meta description' content.
Isabelle
to Istvan
Hi Jenna, I have the same issue. I need to change the copy of the re-subscribe button dynamically for different languages. For other parts of the page I managed to do this with Advanced Dynamic Content. But it can't get this to work for the button copy...is there a way?
Liz
Hi Jenna - love this! Thank you for sharing. How do you get the Re-subscribe button on the page?
Jenna Molby
to Liz
Hi Lix, You're welcome! The re-subscribe button should be there by default.
Isabelle
to Jenna Molby
The re-subscribe button only shows for cookied visitors. Only those can actually use your unsubscribe oder preference center pages!