A Little Bit
The standard unsubscribe link in Pardot is a one-click unsubscribe link, meaning that once the link in the email is clicked, the prospect is unsubscribed automatically. While this makes it easy for the prospect to opt-out of your emails, it also makes it easy for spam filters to click this link and unsubscribe your prospect unintentionally. Unfortunately, there’s no way to customize the standard unsubscribe page to prevent this from happening, but you can create a preferences page and customize it to act like an unsubscribe page.
Flex fields are custom fields that can be used over and over again to limit the number of one-time-only fields within Pardot and Salesforce. They contain data that is required temporarily to execute a specific event or campaign. Once the data is no longer needed, the fields can be reset to blank using an Engagement Program or Automation Rule
Pardot offers 2 methods for embedding forms on your website; embedding using an iframe, and form handlers. While the embedded iFrame forms allow marketers to have control over updating and configuring the forms, using an iFrame isn’t always ideal for website usability. In this tutorial, I will show you how to take advantage of the Pardot iFrame forms and make it look great embedded on your website.
Chrome Developer Tools is widely used by developers to help edit pages on-the-fly and diagnose issues. Pardot users can use DevTools to troubleshoot and test landing pages and forms. In this post, I’ll show you 7 ways you can use DevTools, including how to identify errors on a landing page, how to customize the CSS of a form and how to view hidden form field values.
Your event or webinar has finished and now it’s time for Sales to follow up on those leads. A great way to automate Sales follow up is to create an automated engagement program in Pardot to send out emails on the Sales Rep’s behalf and create follow up tasks automatically in Salesforce.