The standard unsubscribe link in Pardot is a one-click unsubscribe link, meaning that once the link in the email is clicked, the prospect is unsubscribed automatically. While this makes it easy for the prospect to opt-out of your emails, it also makes it easy for spam filters to click this link and unsubscribe your prospect unintentionally. Unfortunately, there’s no way to customize the standard unsubscribe page to prevent this from happening, but you can create a preferences page and customize it to act like an unsubscribe page.
Flex fields are custom fields that can be used over and over again to limit the number of one-time-only fields within Pardot and Salesforce. They contain data that is required temporarily to execute a specific event or campaign. Once the data is no longer needed, the fields can be reset to blank using an Engagement Program or Automation Rule
New campaigns in Salesforce have two default member status values: “Sent” and “Responded”. To customize the values, you can create them manually, set up “campaign templates” to copy the status values or bulk create the values using Data Loader. Now, thanks to one of the Summer ’20 updates, you can easily automate this process using only Salesforce Flow. In this post, I’ll show you how to use Salesforce Flow to create campaign member statuses automatically based on campaign type.
Pardot offers 2 methods for embedding forms on your website; embedding using an iframe, and form handlers. While the embedded iFrame forms allow marketers to have control over updating and configuring the forms, using an iFrame isn’t always ideal for website usability. In this tutorial, I will show you how to take advantage of the Pardot iFrame forms and make it look great embedded on your website.
Already have lead scoring set up and want to take it a step further? Lead scores can be summarized for all related Leads and Contacts on the Account with some help from an App from the Salesforce App Exchange. You can then create reports in Salesforce, lists, and triggers within your marketing platform to target these Accounts based on the Account Score.
Welcome to my blog, where I share, tips, tricks, thoughts and solutions that I learn in my daily life as a Marketing Operations leader.
- 1 The Best Way to Create a 2 Column Pardot Form 58 Comments
- 2 How to Use Pardot Form Handlers 54 Comments
- 3 How To Use UTM Parameters to Capture Lead Source in Pardot 51 Comments
- 4 How to Add Placeholder Text Within Pardot Forms 50 Comments
- 5 How To Embed a Pardot Form on Your Website The Right Way 48 Comments