About Me

I’m a marketing and sales professional with 10 years of B2B and B2C experience working on both the agency and client side. I have been responsible for a number of different areas in the past including, web development, design, email marketing, marketing automation and demand generation.

My passion for sales and marketing started in 2013 when I was working at a marketing agency who had clients that used Marketo and Salesforce. I quickly fell in love with building lead scoring models, automating sales processes, creating nurture campaigns and translating bold ideas into realities. I am now a Marketo Certified Expert and I have two Salesforce certifications including Certified Administrator and Certified Platform Builder.

My Marketo experience has led me to become a Marketo Champion; an elite status recognizing exceptional customers that have demonstrated outstanding leadership in the Marketo Community and are experts in the Marketo products. I’m also the co-leader of the Marketo User Group in Vancouver.

Although Marketo was the first marketing automation platform I ever used (and still use), I have become an expert in many other platforms including Pardot, Salesforce Marketing Cloud, and ActiveCampaign. I’m a Salesforce Certified Pardot Specialist, a Salesforce Certified Pardot Consultant and I share my tips and tricks frequently here on my blog.

When I’m not tied to my computer, you’ll find me cooking a delicious meal in my kitchen or watching the latest reality show.