About Me

I’m a Marketing Operations leader with 10 years of B2B and B2C experience working on both the agency and client side. I have been responsible for a number of different areas in the past including, web development, design, email marketing, marketing automation and demand generation.

My passion for sales and marketing started in 2013 when I was working at a marketing agency who had clients that used Marketo and Salesforce. I quickly fell in love with building lead scoring models, automating sales processes, creating nurture campaigns and translating bold ideas into realities. I am now a Marketo Certified Expert and I have two Salesforce certifications including Certified Administrator and Certified Platform Builder.

My Marketo experience has led me to become a Marketo Champion; an elite status recognizing exceptional customers that have demonstrated outstanding leadership in the Marketo Community and are experts in the Marketo products. I’m also the co-leader of the Marketo User Group in Vancouver.

Although Marketo was the first marketing automation platform I ever used (and still use), I have become an expert in many other platforms including Pardot, Salesforce Marketing Cloud, and ActiveCampaign. I’m a Salesforce Certified Pardot Specialist, a Salesforce Certified Pardot Consultant and I share my tips and tricks frequently here on my blog.

In April 2019, I was chosen to be one of 47 new Salesforce MVPs. Salesforce MVPs are nominated by the community for exceptional contributions and commitment to helping other Salesforce users succeed.

When I’m not tied to my computer, you’ll find me cooking a delicious meal in my kitchen or watching the latest reality show.