A Little Bit
You might already be using UTM parameters to track your marketing campaigns with Google Analytics, but are you capturing that information when a prospect is created in Pardot? Capturing this data is critical in order to assess the value of your marketing campaign and is a lead management best practice.
In this tutorial, you will learn how to customize the default Pardot Unsubscribe page to match your brand. I will show you how to add your logo, update the button and how to customize the opt-out/opt-in text.
There are many ways to include a Pardot form on your Wordpress website. You can use a plugin, write custom code, or integrate it using a 3rd party tool. Here are five methods that I’ve used and tested, along with a detailed breakdown on how each method works.