A Little Bit
Create beautiful, responsive landing pages in Pardot by using one of these 2 free Pardot layout templates. These landing page templates are designed specifically for events such as webinars or trade shows, but they will work well with any landing page that contains a form.
In this tutorial, I’ll show you the best way to create a two-column Pardot form. This is a follow up on my original post How to Create a 2 Column Pardot Form. By popular request, this new method includes a way to make certain form fields full width. All you have to do is add CSS classes to your form fields and copy & paste the CSS provided into Pardot.
You might already be using UTM parameters to track your marketing campaigns with Google Analytics, but are you capturing that information when a prospect is created in Pardot? Capturing this data is critical in order to assess the value of your marketing campaign and is a lead management best practice.