A Little Bit
In this tutorial you will learn how to use a Pardot form to gate content on a page. Gated content allows you to capture a lead’s information, by asking them to provide contact details before accessing a piece of content that is valuable. Instead of creating more than one page for the gated content and form, this tutorial will focus on creating a popup on the page that contains the asset.
This month I was challenged with creating a landing page for event registration using Pardot. The event had 15+ roundtable sessions in the morning (within 2-time slots) and an option to register for the afternoon session (keynote, happy hour etc). Here’s a sneak peak into how I built it along with some code if you want to try building something similar for your next event.
Pardot’s Salesforce connector can be used to pass data back and forth between Pardot and Salesforce. In this article, learn everything about the Salesforce connector including what objects are synced, what happens if the prospect already exists in Pardot and how to map Salesforce users to Pardot users.
Salesforce Engage Alerts provide real-time notifications about prospect activity to your desktop and through Salesforce1. You can create your own filters based on activity type, group by region, country and more. Download this one-page Salesforce Engage Alerts Cheat Sheet to help you identify what all the colours, icons and filters mean within the Salesforce Engage Alerts tool.