How to Customize your Pardot Email Preference Page


In this tutorial, I will show you how to turn the default Pardot email preference page into a preference page that matches your brand. You will learn how to customize everything including the header, footer, form, and text.

Step 1: Create a layout template

By default, the preference page uses the “Standard” layout template. You can edit the “Standard” template or create a brand new layout template. I recommend creating a brand new layout template that’s only used for the email preferences page.

Create a new layout template (Marketing > Landing Page > Layout Templates > New Layout Template) and paste your HTML into the template. Add the tag %%content%% where you want the preference center form to appear.

Here’s what my HTML looks like:

Step 2: Style the form

The preference page form can be styled as well to match your brand. To style your form, you will need to add some CSS to your layout template.

This is what my page looks like without adding any CSS to the form.

You can add whatever styles you want. Here are some elements you might want to style, along with the CSS classes.

Center the form and give it a width

Remove the left margin from the checkboxes

Change the font color, size, etc of the list name

Change the font color, size, etc of the list description

Change the label for “Email address”

Add some styling to the “Email address” field

Customize the submit button

Applying all the styles left me with this result. Much better, right?

You can also give the checkboxes within your form some flair. Check out my tutorial for creating beautiful checkboxes within Pardot forms.

Here is my finished preference page with the styled checkboxes.


Send them to me via email, send me a tweet @jennamolby, or leave a comment

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9 comment(s)
  • Ajay

    21/06/2019 at 4:50 am

    Thanks for this Jenna. Everything working fine, except that list description is coming in the same line instead of new line. Can you help?

  • Cinzia

    18/06/2019 at 12:18 pm

    Hello Jenna, Did you know if there is a way to have the public list showed in a specific order in the email preference page ? By default apparently is alphabetical. Thanks !

    • Jenna Molby
      to Cinzia

      18/06/2019 at 2:32 pm

      HI Cinzia, No, I have not found a way to specify the order of the preference page, sorry.

  • Ilya

    16/04/2019 at 2:05 pm

    Hi Jenna and thanks a lot for this post! Could you please clarify whether it's possible to add other Prospect fields to the Email preference page (Such e.g. Name, Company, etc.) rather than just Email?

  • Brittney Widmer

    14/04/2019 at 6:12 pm

    Thank you Jenna, this post was super helpful and relevant as we are in the process of designing our email preference page.

  • Lisa

    18/03/2019 at 7:57 pm

    Thank you so much for publishing this post and providing all of the css with comments on what the styling does! I had been looking for a way to elevate the look and feel of our preferences page. This was perfect!

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Welcome to my blog, where I share, tips, tricks, thoughts and solutions that I learn in my daily life as a sales and marketing professional.


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