In this tutorial, I will show you how to turn the default Pardot email preference page into a preference page that matches your brand. You will learn how to customize everything including the header, footer, form, and text.
Step 1: Create a layout template
By default, the preference page uses the “Standard” layout template. You can edit the “Standard” template or create a brand new layout template. I recommend creating a brand new layout template that’s only used for the email preferences page.
Create a new layout template (Marketing > Landing Page > Layout Templates > New Layout Template) and paste your HTML into the template. Add the tag %%content%% where you want the preference center form to appear.
Here’s what my HTML looks like:
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<!DOCTYPE html> <html> <head> <base href="http://go.pardot.com" > <meta charset="utf-8"/> <meta http-equiv="Content-Type" content="text/html; charset=utf-8"/> <meta name="description" content="%%description%%"/> <title>%%title%%</title> <link href="https://stackpath.bootstrapcdn.com/bootstrap/4.1.1/css/bootstrap.min.css" rel="stylesheet" integrity="sha384-WskhaSGFgHYWDcbwN70/dfYBj47jz9qbsMId/iRN3ewGhXQFZCSftd1LZCfmhktB" crossorigin="anonymous"> </head> <body class="bg-light"> <div class="container"> <div class="py-3"> <div class="text-center"> <img class="d-block mx-auto mb-4" src="https://placeholdit.imgix.net/~text?txtsize=38&txt=lOGO&w=220&h=65" alt="" width="250"> <div> <div class="preference-container"> %%Content%% </div> </div> <footer class="my-5 pt-5 text-muted text-center text-small"> <p class="mb-1">© 2017-2019 Company Name</p> <ul class="list-inline"> <li class="list-inline-item"><a href="#">Privacy</a></li> <li class="list-inline-item"><a href="#">Terms</a></li> <li class="list-inline-item"><a href="#">Support</a></li> </ul> </footer> </div> </body> </html> |
Step 2: Style the form
The preference page form can be styled as well to match your brand. To style your form, you will need to add some CSS to your layout template.
This is what my page looks like without adding any CSS to the form.
You can add whatever styles you want. Here are some elements you might want to style, along with the CSS classes.
Center the form and give it a width
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body form.form { width:100%; max-width:500px; margin:0 auto; } |
Remove the left margin from the checkboxes
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body form.form p.no-label, body form.form p.email-pref { margin-left:0; } |
Change the font color, size, etc of the list name
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body form.form p label.inline { font-size:15px; color:#5d5c5c; } |
Change the font color, size, etc of the list description
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body form.form p.email-pref span.description { font-size:13px; color:#7b7a7a; } |
Change the label for “Email address”
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body form.form p label { /* stack the label on top of the form field */ float:none; text-align:left; /* label font styling */ font-weight:normal; font-size:15px; padding-bottom:5px; color:#5d5c5c; } /* hide the required star */ body form.form p.required label, body form.form span.required label { background:none; } |
Add some styling to the “Email address” field
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body form.form input.text { width:100%; /* give it a width to be responsive */ padding:5px; } |
Customize the submit button
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/* Submit button properties */ body form.form p.submit input { background:#56CFD2; color:#FFF; border:0; padding:10px 35px; font-style: normal; font-weight: 800; text-transform: uppercase; line-height: 1.6923em; letter-spacing: 2px; cursor:pointer; } /* Submit button hover */ body form.form p.submit input:hover { background: #4ebfc2; } /* the submit button wrapper */ body form.form p.submit { margin-left:0; /* get rid of the default left margin */ width:100%; /* give it a width in order to center the button */ text-align:center; /* center the button */ } |
Applying all the styles left me with this result. Much better, right?
You can also give the checkboxes within your form some flair. Check out my tutorial for creating beautiful checkboxes within Pardot forms.
Here is my finished preference page with the styled checkboxes.
Questions?
Send them to me via email, send me a tweet @jennamolby, or leave a comment
Hi Jenna
This is such a great Pardot resources. I have “0” knowledge regarding html and CSS and was able to make a copy of our layout template and applied most of the changes from your article.
I still can’t figure out how to center the logo – could you show me which part of the code takes care of that so maybe I can see what I’m missing.
Also, our preference page includes the link for “unsubscribe from all communications” how do I style that section? I just want to change the font color and underline.
Hi Maida, You’re welcome! You can center the logo by adding style=”margin: 0 auto;” to the image tag like this:
You can style the link by adding this CSS:
#pardot-form a {
color:red;
text-decoration:underline;
}
Thanks Jenna. I got the underline text formatted!!
Haven’t been able to center the logo though. I think I’m missing something to wrap the image within the container but haven’t figure out what exactly.
Hi Jenna, thanks for all the great Pardot resources. Do you know if it’s possible to group lists? For example, we’d like to include a header, then group lists under it.
Thanks
Hi Aman, It’s possible with some complex javascript.