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5 Pro Tips for Using the Pardot Landing Page Editor

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Become a pro at editing and creating Pardot landing pages, by using these 5 tips. These tips come from questions that are frequently asked within the Trailblazer Community and tips that I have come across while editing landing pages within Pardot.

Have some tips of your own? Write them in the comments.

Tip #1: Responsive Images

If you have responsive landing page templates, check your image heights and widths. Inserting an image through the WYSIWYG editor can add a fixed width & height automatically. To fix this you can update the width value to 100% and leave the height blank.

Before:

After:

Tip #2: Open links in a new tab

Specify the way a link should opened by selecting the link, clicking the link icon and navigating to the Target tab.

Tip #3: Add your tracking codes

Don’t forget to add your Google Analytics tracking codes and any other tracking codes to your templates. If you created your own layout template, you can add the tracking codes directly in the template. If you are using one of the out-of-the-box templates Pardot provides, follow these steps:

  1. Edit your landing page
  2. Navigate to the landing page content tab
  3. Click on page options in the top right corner of the editor
  4. Under scripts click edit
  5. Paste in your scripts (don’t forget to add your <script> tags!)

Tip #4: Responsive, embedded videos

Click on the embed media button within the WYSIWYG editor, paste your video URL and select responsive embed as your video type. Optionally, you can update the max with and min height.

Tip #5: Use a Word to HTML converter

Easily take the copy from a Word doc and use it within your Pardot landing pages without reformatting. Copy & paste the content from your Word doc into an online converter, like this one. Then, simply copy the generated HTML and paste it into the Pardot editor.



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Author

I'm a Freelance Marketing Operations Consultant With 15 years of experience in Marketing Operations, I’ve worked with a wide range of tools including Salesforce, Marketing Cloud Account Engagement (Pardot), Marketo, and many other sales and marketing platforms. I help teams optimize their tech stacks, improve processes, and get accurate, actionable reporting. Whether it’s setting up your Marketing Automation Platform, building Salesforce reports, managing lead lifecycles, tracking attribution, or integrating your tech stack, I ensure everything is aligned to drive real results.

5 Comments

  1. Lianna Reply

    How do I make the WISYWIG work when I’ve used a custom HTML to build the landing page? Is there a Pardot code we enter into the HTML to get that WISYWIG to work in Pardot?

    • Jenna Molby Post Author

      Hi Lianna, You need to create a content region using something like this

      your content here
  2. Anh Phung Reply

    Hi Jenna! Can I add multiple scripts onto the landing page? I’ve already installed Facebook Pixel there, and was wondering if I can also add on the Google Analytics tracking code.

    • Jenna Molby Post Author

      Hi Anh, Yes, you can add multiple tracking scripts onto a landing page. Cheers, Jenna

  3. Sam Reply

    Thanks Jenna,

    great blog! Especially love you ics online generator tool! This is how I got to your page.

    Kind regards
    Sam

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