Identifying which campaigns and channels have influenced an opportunity is a key piece of information to see which marketing campaigns are the most effective. In this tutorial, I’ll walk you through how I use Salesforce campaigns in Pardot to track campaign influence.
The Salesforce Spring ’17 release is being rolled out to all ORGs later this week, so it’s time to do a recap of my favorite features coming up in the new release. This release includes some of the most-requested Lightning Experience usability enhancements. If you’re like me and have been hesitant to switch your Sales Cloud users over to the Lightning Experience, this release might change your mind.
Your Marketo forms don’t have to be boring. With a little extra CSS you can create beautiful Marketo forms with customized checkboxes and radio buttons. In this tutorial, I’ll show you how you can style checkboxes and radio buttons within Marketo forms with minimal coding.
Your website is one of your most important demand generation assets and a blog is a way to increase your online presence, making you more visible on Google. It also is a great way to bring prospects into your Pardot database to expand the top of your funnel. In this tutorial, I’ll show you how to setup your blog with a Pardot form, how to create a blog welcome email, and how to automate blog digest emails
I’m a Marketo & Pardot expert with a strong background in design and development. I specialize in email marketing, lead nurturing and CRM integrations for marketing and sales alignment. LEARN MORE
- 1 How to Turn any Landing Page into a Pardot Layout Template 18 Comments
- 2 How To Embed a Pardot Form on Your Website The Right Way 14 Comments
- 3 How To Use UTM Parameters to Capture Lead Source 14 Comments
- 4 How to Create a 2 Column Pardot Form 12 Comments
- 5 How to Display Dynamic Content on a Page Using URL Parameters 12 Comments