Integrating Marketo with Slack can be a great way to give visibility to people who might not have access to Marketo or to your CRM. You can configure the integration to post when ANY type of activity happens in Marketo, and it’s pretty easy to do. Follow these step-by-step instructions to setup your integration.
Earlier this month I was given the task of localizing the date formatting within a Marketo email. The email referenced a date field within Marketo that was formatted as yyyy-mm-dd. The issue was that it was a global email, sent out to different countries who do not format the date as yyyy-mm-dd. To fix this issue I created a simple velocity script to transform the date value into something that’s recognized within each country. Here’s a breakdown of how I did it and how you can implement something similar in your Marketo instance.
In this tutorial you will learn how to use a Pardot form to gate content on a page. Gated content allows you to capture a lead’s information, by asking them to provide contact details before accessing a piece of content that is valuable. Instead of creating more than one page for the gated content and form, this tutorial will focus on creating a popup on the page that contains the asset.
Customize your Marketo forms even more by using these 3 advanced Marketo form techniques. Learn how to show a thank you message after a form submission, how to limit word count on text fields and how to block free email addresses from form submissions.
I’ve worked on quite a few projects in the last couple years that involved using the Marketo API. Marketo does a great job outlining the API functionality in their developer documentation, but there are a couple questions that always seem to come up. Here are the answers to those questions that will hopefully save you some time.
I’m a marketing automation consultant with a strong background in design and development. I specialize in email marketing, lead nurturing and CRM integrations for marketing and sales alignment. LEARN MORE
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- 4 How To Use UTM Parameters to Capture Lead Source
- 5 175 Practice Questions to Help You Prep for the Marketo Certified Expert Exam