Over the past couple of months, I have been creating email templates using the new(ish) email template syntax in Marketo and I’ve learned a couple tricks along the way. To save you from some headaches, here are 8 tips that I’ve learned from creating Marketo 2.0 email templates from scratch.
Identifying which campaigns and channels have influenced an opportunity is a key piece of information to see which marketing campaigns are the most effective. In this tutorial, I’ll walk you through how I use Salesforce campaigns in Pardot to track campaign influence.
The Salesforce Spring ’17 release is being rolled out to all ORGs later this week, so it’s time to do a recap of my favorite features coming up in the new release. This release includes some of the most-requested Lightning Experience usability enhancements. If you’re like me and have been hesitant to switch your Sales Cloud users over to the Lightning Experience, this release might change your mind.
Your Marketo forms don’t have to be boring. With a little extra CSS you can create beautiful Marketo forms with customized checkboxes and radio buttons. In this tutorial, I’ll show you how you can style checkboxes and radio buttons within Marketo forms with minimal coding.
I’m a Marketo & Pardot expert with a strong background in design and development. I specialize in email marketing, lead nurturing and CRM integrations for marketing and sales alignment. LEARN MORE
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