A couple weeks ago my company decided to switch from using WebEx for webinars to Zoom for webinars. Since Zoom doesn’t have a native integration with Marketo, you need to use Marketo web hooks to get the data from Marketo to Zoom. I’m going to share with you everything I learned from integrating the two platforms to save you some headaches if you run into the same issues.
Over the past couple of months, I have been creating email templates using the new(ish) email template syntax in Marketo and I’ve learned a couple tricks along the way. To save you from some headaches, here are 8 tips that I’ve learned from creating Marketo 2.0 email templates from scratch.
Identifying which campaigns and channels have influenced an opportunity is a key piece of information to see which marketing campaigns are the most effective. In this tutorial, I’ll walk you through how I use Salesforce campaigns in Pardot to track campaign influence.
The Salesforce Spring ’17 release is being rolled out to all ORGs later this week, so it’s time to do a recap of my favorite features coming up in the new release. This release includes some of the most-requested Lightning Experience usability enhancements. If you’re like me and have been hesitant to switch your Sales Cloud users over to the Lightning Experience, this release might change your mind.
I’m a Marketing Operations Manager and Marketo Certified Expert who is passionate about front-end development, web design, data, and email marketing. LEARN MORE
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