In this tutorial you will learn how to use a Pardot form to gate content on a page. Gated content allows you to capture a lead’s information, by asking them to provide contact details before accessing a piece of content that is valuable. Instead of creating more than one page for the gated content and form, this tutorial will focus on creating a popup on the page that contains the asset.
Customize your Marketo forms even more by using these 3 advanced Marketo form techniques. Learn how to show a thank you message after a form submission, how to limit word count on text fields and how to block free email addresses from form submissions.
I’ve worked on quite a few projects in the last couple years that involved using the Marketo API. Marketo does a great job outlining the API functionality in their developer documentation, but there are a couple questions that always seem to come up. Here are the answers to those questions that will hopefully save you some time.
Test your Marketo knowledge and ace your Marketo Certified Expert exam by taking this practice test. This practice exam contains 80 practice questions that cover all the topics on the Certified Expert exam, including working with custom and standard fields, setting up users, creating smart lists, uploading images, creating landing pages, program channels, analytics, scoring and more. Not ready to take the practice test yet? Check out my flashcards.
This month I was challenged with creating a landing page for event registration using Pardot. The event had 15+ roundtable sessions in the morning (within 2-time slots) and an option to register for the afternoon session (keynote, happy hour etc). Here’s a sneak peak into how I built it along with some code if you want to try building something similar for your next event.
I’m a marketing automation consultant with a strong background in design and development. I specialize in email marketing, lead nurturing and CRM integrations for marketing and sales alignment. LEARN MORE
- 2 100 Practice Questions to Help You Prep for the Pardot Certified Consultant Exam
- 3 How to Turn any Landing Page into a Pardot Layout Template
- 4 How To Use UTM Parameters to Capture Lead Source
- 5 175 Practice Questions to Help You Prep for the Marketo Certified Expert Exam