Over the past couple of months, I have been creating email templates using the new(ish) email template syntax in Marketo and I’ve learned a couple tricks along the way. To save you from some headaches, here are 8 tips that I’ve learned from creating Marketo 2.0 email templates from scratch.
The Salesforce Spring ’17 release is being rolled out to all ORGs later this week, so it’s time to do a recap of my favorite features coming up in the new release. This release includes some of the most-requested Lightning Experience usability enhancements. If you’re like me and have been hesitant to switch your Sales Cloud users over to the Lightning Experience, this release might change your mind.
Your Marketo forms don’t have to be boring. With a little extra CSS you can create beautiful Marketo forms with customized checkboxes and radio buttons. In this tutorial, I’ll show you how you can style checkboxes and radio buttons within Marketo forms with minimal coding.
Earlier this year at Summit, Marketo announced that they would be launching an Account Based Marketing Platform. As of September 2016, Marketo has officially launched their Account Based Marketing Platform as part of their Summer ’16 launch. There’s been a lot of buzz about Marketo ABM and its benefits, so I thought I would break everything down into the top 9 things you should know about the Marketo Account Based Marketing Platform.
The new Marketo email editor allows for more customizations than ever before. You now have the ability to create modules, color pickers, number variables and more, but your email templates need to follow the email template 2.0 syntax in order to take advantage of these features. In this tutorial, I’ll show you how to create a Marketo 2.0 friendly template and how to turn your existing 1.0 email templates to 2.0 email templates.
I’m a Marketing Operations Manager and Marketo Certified Expert who is passionate about front-end development, web design, data, and email marketing. LEARN MORE
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