A Little Bit
You might already be using UTM parameters to track your marketing campaigns with Google Analytics, but are you capturing that information when a prospect is created in Pardot? Capturing this data is critical in order to assess the value of your marketing campaign and is a lead management best practice.
In this tutorial, you will learn how to customize the default Pardot Unsubscribe page to match your brand. I will show you how to add your logo, update the button and how to customize the opt-out/opt-in text.
Create beautiful, responsive landing pages in Pardot by using one of these 3 free Pardot layout templates. These landing page templates are designed specifically for gated assets such as white papers and eBooks, but they will work well with any landing page that contains a form.
In this tutorial you will learn how to use a Pardot form to gate content on a page. Gated content allows you to capture a lead’s information, by asking them to provide contact details before accessing a piece of content that is valuable. Instead of creating more than one page for the gated content and form, this tutorial will focus on creating a popup on the page that contains the asset.