How to Turn any Landing Page into a Pardot Layout Template

In this tutorial, you will learn how to turn any landing page into a Pardot Layout Template that can be used across all your Pardot marketing campaigns. You can use an existing landing page, a free template, a paid template from a marketplace like ThemeForest, or an existing page on your website.

Step 1: Create a new layout template in Pardot

Create a new layout template in Pardot (Marketing > Landing Pages > Layout Template > Add Layout Template). Give your layout template a descriptive name and add your desired tags.

Step 2: Import Your Own Landing Page

For this tutorial I will be using this landing page as an example, but you can follow along with whatever landing page you want.

There are 2 ways you can import your landing page into Pardot

Copy & pasting the HTML source code directly into the editor
Using the Import layout from URL option that Pardot offers

Both ways are pretty similar. Let’s break down the 2 ways.

1. Copy & pasting the HTML source code directly into the editor

You can view the source code of the landing page in Chrome by navigating your landing page > right click > view page source. Copy all the code that is there and paste it into your layout template editor.

2. Using the Import layout from URL option that Pardot offers

Copy your landing page URL, then navigate to your Pardot layout template. Click on import layout from URL and paste in the landing page URL.

Both ways will give you the same result.

Step 3: Upload Your Images and Files

Now that all the landing page HTML is loaded into Pardot, the images and files linked on the page are not imported yet.

There are a couple different types of files that will need to be imported into Pardot

All images (.jpg, .gif, .png, etc)
All CSS files (.css)
All Javascript files (.js)

In my landing page template there are 3 files that I need to download.

Download these files, if you haven’t already, and save them on your computer. Upload them into Pardot under Marketing > Content > Files

Replace the URL to the old files in your page template by copy and pasting the URL that Pardot generates when you upload the files

Repeat this process until all your images and files are in Pardot.

Step 4: Create editable Text

The next step is where you choose what content should be editable within the Pardot landing page editor. You can create as many editable sections as you want, but I recommend limiting it so your layout and branding is consistent across all Pardot landing pages. For this example, I’m going to make the main content area editable and the call-to-action title editable as shown below in yellow.

To create an editable section, wrap a DIV around the content like this

<!-- Start Pardot Editable Section -->
<div pardot-region="pardot">
  <!-- Your Content will Go here -->
</div>
<!-- Start Pardot Editable Section -->

</div>

For my example, I’m left with this HTML for my main content section

<!-- Start Pardot Editable Section -->
<div pardot-region="main-content">
  <h1>INSERT YOUR HEADLINE HERE</h1>
  <p>Lorem ipsum dolor sit amet, consectetur adipiscing elit. Duis facilisis elit ex, at condimentum leo varius porttitor. Ut sed malesuada enim. Cras eget tristique diam. Nam eget accumsan sem, <a href="#">eu pulvinar nisl</a>. Donec quis aliquet dolor, quis finibus leo. Fusce commodo enim est, quis porttitor enim molestie vel. Sed quis sapien egestas nulla rutrum accumsan.</p>
  <ol class="custom-counter">
      <li>
          <span style="font-size:18px;color:#435c71;font-weight:bold;">This is an important point</span> 
          <p>Nullam eget sapien fringilla, cursus lectus ac, ullamcorper sapien. Cras dolor nisi, blandit venenatis sapien at, elementum luctus arcu. Pellentesque.</p>
      </li>
      <li>
          <span style="font-size:18px;color:#435c71;font-weight:bold;">This is another important point</span>
          <p>Donec a diam at quam pellentesque commodo et sed felis. Nulla efficitur erat eu tortor aliquet semper. Vestibulum aliquet sollicitudin dui id cursus metus.</p>
      </li>
      <li>
          <span style="font-size:18px;color:#435c71;font-weight:bold;">This is an important point</span>
          <p>Etiam cursus consectetur lacinia. Donec vehicula dui quam, sit amet facilisis felis tincidunt in. Sed ac eleifend velit, sit amet rutrum nullam.</p>
      </li>
  </ol>
</div>
<!-- Start Pardot Editable Section -->

<h1>INSERT YOUR HEADLINE HERE</h1>

<p>Lorem ipsum dolor sit amet, consectetur adipiscing elit. Duis facilisis elit ex, at condimentum leo varius porttitor. Ut sed malesuada enim. Cras eget tristique diam. Nam eget accumsan sem, <a href="#">eu pulvinar nisl</a>. Donec quis aliquet dolor, quis finibus leo. Fusce commodo enim est, quis porttitor enim molestie vel. Sed quis sapien egestas nulla rutrum accumsan.</p>

<li>

<span style="font-size:18px;color:#435c71;font-weight:bold;">This is an important point</span>

<p>Nullam eget sapien fringilla, cursus lectus ac, ullamcorper sapien. Cras dolor nisi, blandit venenatis sapien at, elementum luctus arcu. Pellentesque.</p>

</li>

<li>

<span style="font-size:18px;color:#435c71;font-weight:bold;">This is another important point</span>

<p>Donec a diam at quam pellentesque commodo et sed felis. Nulla efficitur erat eu tortor aliquet semper. Vestibulum aliquet sollicitudin dui id cursus metus.</p>

</li>

<li>

<span style="font-size:18px;color:#435c71;font-weight:bold;">This is an important point</span>

<p>Etiam cursus consectetur lacinia. Donec vehicula dui quam, sit amet facilisis felis tincidunt in. Sed ac eleifend velit, sit amet rutrum nullam.</p>

</li>

</ol>

</div>

And my call-to-action title looks like this

<div pardot-region="cta-title">
    <h3>CALL TO ACTION TITLE</h3>
 </div>

<h3>CALL TO ACTION TITLE</h3>

</div>

Repeat this process for all the sections you want to make editable.

Step 5: Add the Form

If you want to have the ability to add a Pardot form on the page, you will need to add this tag to your page where you want the form to go.

%%content%%

1	%%content%%

Step 6: Edit the Title

Lastly, replace the title in the HTML of your template to this to dynamically display the name of the landing page in the browser.

<title>%%title%%</title>

1	<title>%%title%%</title>

Testing

Create a landing page to test your new Pardot layout template by going to Marketing > Landing Page > New Landing Page and select the new page template.

If you have setup the Pardot editable regions correctly, you should see a dotted box around everything that is editable.

If you double-click into the editable section to make sure the WYSIWYG editor pops up.

My Final Code

Here’s a peak at my final code after turning my sample landing page into a Pardot layout template.

<!DOCTYPE html>
<html lang="en">
  <head>
    <meta charset="utf-8">
    <meta http-equiv="X-UA-Compatible" content="IE=edge">
    <meta name="viewport" content="width=device-width, initial-scale=1">
    <title>%%title%%</title>

    <!-- Bootstrap -->
    <link rel="stylesheet" href="https://maxcdn.bootstrapcdn.com/bootstrap/3.3.6/css/bootstrap.min.css" integrity="sha384-1q8mTJOASx8j1Au+a5WDVnPi2lkFfwwEAa8hDDdjZlpLegxhjVME1fgjWPGmkzs7" crossorigin="anonymous">

    <!-- Custom Styles -->
    <link rel="stylesheet" href="http://go.pardot.com/my/path/styles.css">

    <!-- HTML5 shim and Respond.js for IE8 support of HTML5 elements and media queries -->
    <!-- WARNING: Respond.js doesn't work if you view the page via file:// -->
    <!--[if lt IE 9]>
      <script src="https://oss.maxcdn.com/html5shiv/3.7.2/html5shiv.min.js"></script>
      <script src="https://oss.maxcdn.com/respond/1.4.2/respond.min.js"></script>
    <![endif]-->
  </head>
  <body>
    <div class="container">
      <div class="white-bg">
        <div class="header clearfix">
          <div class="logo pull-left">
              <img src="https://go.pardot.com/my/path/logo_placeholder.png" />
          </div>
          <button type="button" class="navbar-toggle collapsed pull-right" data-toggle="collapse" data-target="#navbar" aria-expanded="false" aria-controls="navbar">
            <span class="sr-only">Toggle navigation</span>
            <span class="icon-bar"></span>
            <span class="icon-bar"></span>
            <span class="icon-bar"></span>
          </button>
        <div id="navbar" class="navbar-collapse collapse pull-right">
          <ul class="nav navbar-nav">
            <li><a href="#">Link 1</a></li>
            <li><a href="#">Link 2</a></li>
            <li><a href="#">Link 3</a></li>
            <li><a href="#">Link 4</a></li>
          </ul>
        </div>
        
      </div>
      <div class="featured-image">
          <img src="https://go.pardot.com/my/path/feature_image.jpg" />
      </div>
      <div class="content">
          <div class="row">
              <div class="content-left col-md-8">
                  <!-- Start Editable Content Section -->
                  <div pardot-region="main-content">
                  <h1>INSERT YOUR HEADLINE HERE</h1>
                  <p>Lorem ipsum dolor sit amet, consectetur adipiscing elit. Duis facilisis elit ex, at condimentum leo varius porttitor. Ut sed malesuada enim. Cras eget tristique diam. Nam eget accumsan sem, <a href="#">eu pulvinar nisl</a>. Donec quis aliquet dolor, quis finibus leo. Fusce commodo enim est, quis porttitor enim molestie vel. Sed quis sapien egestas nulla rutrum accumsan.</p>
                  <ol class="custom-counter">
                      <li>
                          <span style="font-size:18px;color:#435c71;font-weight:bold;">This is an important point</span> 
                          <p>Nullam eget sapien fringilla, cursus lectus ac, ullamcorper sapien. Cras dolor nisi, blandit venenatis sapien at, elementum luctus arcu. Pellentesque.</p>
                      </li>
                      <li>
                          <span style="font-size:18px;color:#435c71;font-weight:bold;">This is another important point</span>
                          <p>Donec a diam at quam pellentesque commodo et sed felis. Nulla efficitur erat eu tortor aliquet semper. Vestibulum aliquet sollicitudin dui id cursus metus.</p>
                      </li>
                      <li>
                          <span style="font-size:18px;color:#435c71;font-weight:bold;">This is an important point</span>
                          <p>Etiam cursus consectetur lacinia. Donec vehicula dui quam, sit amet facilisis felis tincidunt in. Sed ac eleifend velit, sit amet rutrum nullam.</p>
                      </li>
                  </ol>
                  </div>
                  <!-- End Editable Content Section -->
              </div>
              <div class="content-right col-md-4">
                  <div class="form-container">
                      <div class="form-header">
                          <!-- Start Call To Action Title -->
                          <div pardot-region="cta-header">
                            <h3>CALL TO ACTION TITLE</h3>
                         </div>
                          <!-- End Call to Action Title -->
                      </div>
                      <div class="form-body">
                          <!-- Start Form -->
                            %%content%% 
                          <!-- End Form -->
                      </div>
                  </div>
              </div>
          </div>
      </div>
      </div>
      <div class="footer">
          <div class="row">
              <div class="col-sm-8 copyright">
                  <!-- Start Editable Footer -->
                  &copy; Insert your copyright and other footer text here. <br />
                  <a href="#">Privacy Policy</a> &nbsp; <a href="#">Other Link</a> &nbsp; <a href="#">Other Link</a>
                  <!-- End Editable Footer -->
              </div>
              <div class="col-sm-4 social-links">
                <!-- Start Social Media Icons -->

                <!-- facebook icon start -->
                  <svg version="1.1" id="Capa_1" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" x="0px" y="0px"
                     viewBox="0 0 486.392 486.392" style="enable-background:new 0 0 486.392 486.392;" xml:space="preserve">
                  <g>
                    <g>
                      <g>
                        <path style="fill:#3b5998;" d="M243.196,0C108.891,0,0,108.891,0,243.196s108.891,243.196,243.196,243.196
                          s243.196-108.891,243.196-243.196C486.392,108.861,377.501,0,243.196,0z M306.062,243.165l-39.854,0.03l-0.03,145.917h-54.689
                          V243.196H175.01v-50.281l36.479-0.03l-0.061-29.609c0-41.039,11.126-65.997,59.431-65.997h40.249v50.311h-25.171
                          c-18.817,0-19.729,7.022-19.729,20.124l-0.061,25.171h45.234L306.062,243.165z"/>
                      </g>
                    </g>
                  </g>
                  </svg>
                  <!-- facebook icon end -->

                <!-- linkedin icon start -->
                <svg version="1.1" id="Capa_1" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" x="0px" y="0px"
                   viewBox="0 0 486.392 486.392" style="enable-background:new 0 0 486.392 486.392;" xml:space="preserve">
                <g>
                  <g>
                    <g>
                      <path style="fill:#007bb5;" d="M243.196,0C108.891,0,0,108.891,0,243.196s108.891,243.196,243.196,243.196
                        s243.196-108.891,243.196-243.196C486.392,108.861,377.501,0,243.196,0z M182.397,360.994h-60.799V148.197h60.799V360.994z
                         M153.882,135.156c-15.747,0-28.484-12.768-28.484-28.515s12.768-28.515,28.484-28.515c15.747,0.03,28.515,12.798,28.515,28.515
                        C182.397,122.388,169.629,135.156,153.882,135.156z M395.193,360.994h-60.799V229.425c0-15.413-4.408-26.204-23.347-26.204
                        c-31.403,0-37.452,26.204-37.452,26.204v131.569h-60.799V148.197h60.799v20.337c8.694-6.657,30.399-20.307,60.799-20.307
                        c19.699,0,60.799,11.795,60.799,83.051V360.994z"/>
                    </g>
                  </g>
                </g>
                </svg>
                <!-- linkedin icon end -->
                <!-- twitter icon start -->
                <svg version="1.1" id="Capa_1" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" x="0px" y="0px"
                   viewBox="0 0 486.392 486.392" style="enable-background:new 0 0 486.392 486.392;" xml:space="preserve">
                <g>
                  <g>
                    <path style="fill:#00aced;" d="M243.196,0C108.891,0,0,108.891,0,243.196s108.891,243.196,243.196,243.196
                      s243.196-108.891,243.196-243.196C486.392,108.861,377.501,0,243.196,0z M364.186,188.598l0.182,7.752
                      c0,79.16-60.221,170.359-170.359,170.359c-33.804,0-65.268-9.91-91.776-26.904c4.682,0.547,9.454,0.851,14.288,0.851
                      c28.059,0,53.868-9.576,74.357-25.627c-26.204-0.486-48.305-17.814-55.935-41.586c3.678,0.699,7.387,1.034,11.278,1.034
                      c5.472,0,10.761-0.699,15.777-2.067c-27.39-5.533-48.031-29.7-48.031-58.701v-0.76c8.086,4.499,17.297,7.174,27.116,7.509
                      c-16.051-10.731-26.63-29.062-26.63-49.825c0-10.974,2.949-21.249,8.086-30.095c29.518,36.236,73.658,60.069,123.422,62.562
                      c-1.034-4.378-1.55-8.968-1.55-13.649c0-33.044,26.812-59.857,59.887-59.857c17.206,0,32.771,7.265,43.714,18.908
                      c13.619-2.706,26.448-7.691,38.03-14.531c-4.469,13.984-13.953,25.718-26.326,33.135c12.069-1.429,23.651-4.682,34.382-9.424
                      C386.073,169.659,375.889,180.208,364.186,188.598z"/>
                  </g>
                </g>
                </svg>
                <!-- twitter icon end -->

                <!-- youtube icon start -->
                <svg version="1.1" id="Capa_1" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" x="0px" y="0px"
                   viewBox="0 0 486.392 486.392" style="enable-background:new 0 0 486.392 486.392;" xml:space="preserve">
                <g>
                  <g>
                    <g>
                      <g>
                        <path style="fill:#e52d27;" d="M243.196,0C108.891,0,0,108.891,0,243.196s108.891,243.196,243.196,243.196
                          s243.196-108.891,243.196-243.196C486.392,108.861,377.501,0,243.196,0z M392.609,297.641
                          c-1.642,20.246-17.024,46.086-38.516,49.825c-68.855,5.35-150.447,4.682-221.764,0c-22.252-2.797-36.875-29.609-38.516-49.825
                          c-3.466-42.498-3.466-66.696,0-109.195c1.642-20.216,16.629-46.876,38.516-49.308c70.496-5.928,152.545-4.651,221.764,0
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                        <polygon style="fill:#e52d27;" points="212.796,303.995 303.995,243.196 212.796,182.397        "/>
                      </g>
                    </g>
                  </g>
                </g>
                </svg>
                <!-- youtube icon end -->

                <!-- End Social Media Icons -->
              </div>
          </div>
      </div>
    </div>  

    <!-- Load jQuery -->
    <script src="https://ajax.googleapis.com/ajax/libs/jquery/1.11.3/jquery.min.js"></script>

    <!-- Load Boostrap-->
    <script src="https://maxcdn.bootstrapcdn.com/bootstrap/3.3.6/js/bootstrap.min.js" integrity="sha384-0mSbJDEHialfmuBBQP6A4Qrprq5OVfW37PRR3j5ELqxss1yVqOtnepnHVP9aJ7xS" crossorigin="anonymous"></script>
  </body>
</html>

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<!DOCTYPE html>

<head>

<title>%%title%%</title>

<!--[if lt IE 9]>

<![endif]-->

</head>

<body>

</div>

<span class="sr-only">Toggle navigation</span>

</button>

</ul>

</div>

</div>

<h1>INSERT YOUR HEADLINE HERE</h1>

<li>

<span style="font-size:18px;color:#435c71;font-weight:bold;">This is an important point</span>

<p>Nullam eget sapien fringilla, cursus lectus ac, ullamcorper sapien. Cras dolor nisi, blandit venenatis sapien at, elementum luctus arcu. Pellentesque.</p>

</li>

<li>

<span style="font-size:18px;color:#435c71;font-weight:bold;">This is another important point</span>

<p>Donec a diam at quam pellentesque commodo et sed felis. Nulla efficitur erat eu tortor aliquet semper. Vestibulum aliquet sollicitudin dui id cursus metus.</p>

</li>

<li>

<span style="font-size:18px;color:#435c71;font-weight:bold;">This is an important point</span>

<p>Etiam cursus consectetur lacinia. Donec vehicula dui quam, sit amet facilisis felis tincidunt in. Sed ac eleifend velit, sit amet rutrum nullam.</p>

</li>

</ol>

</div>

</div>

<h3>CALL TO ACTION TITLE</h3>

</div>

</div>

%%content%%

</div>

<a href="#">Privacy Policy</a>   <a href="#">Other Link</a>   <a href="#">Other Link</a>

</div>

viewBox="0 0 486.392 486.392" style="enable-background:new 0 0 486.392 486.392;" xml:space="preserve">

<g>

<path style="fill:#3b5998;" d="M243.196,0C108.891,0,0,108.891,0,243.196s108.891,243.196,243.196,243.196

s243.196-108.891,243.196-243.196C486.392,108.861,377.501,0,243.196,0z M306.062,243.165l-39.854,0.03l-0.03,145.917h-54.689

V243.196H175.01v-50.281l36.479-0.03l-0.061-29.609c0-41.039,11.126-65.997,59.431-65.997h40.249v50.311h-25.171

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</g>

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viewBox="0 0 486.392 486.392" style="enable-background:new 0 0 486.392 486.392;" xml:space="preserve">

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M153.882,135.156c-15.747,0-28.484-12.768-28.484-28.515s12.768-28.515,28.484-28.515c15.747,0.03,28.515,12.798,28.515,28.515

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viewBox="0 0 486.392 486.392" style="enable-background:new 0 0 486.392 486.392;" xml:space="preserve">

<g>

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</svg>

viewBox="0 0 486.392 486.392" style="enable-background:new 0 0 486.392 486.392;" xml:space="preserve">

<g>

<path style="fill:#e52d27;" d="M243.196,0C108.891,0,0,108.891,0,243.196s108.891,243.196,243.196,243.196

s243.196-108.891,243.196-243.196C486.392,108.861,377.501,0,243.196,0z M392.609,297.641

c-1.642,20.246-17.024,46.086-38.516,49.825c-68.855,5.35-150.447,4.682-221.764,0c-22.252-2.797-36.875-29.609-38.516-49.825

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</html>

Questions?

Email me, send me a tweet @jennamolby, or leave a comment

30 comment(s)

Janet

03/08/2016 at 3:48 am
Reply

I know how to create a landing page professionally but don't know convert to a pardot layout template. Your direction helps us to create this template successfully as my background is developing.
Miomir

19/07/2016 at 8:37 am
Reply

Hello Jenna, Thanks to your article I've successfully finished demanding job for my client. Thank you for generously gifted knowledge.
- Jenna Molby
  
  to Miomir
  
  19/07/2016 at 11:03 am
  Reply
  
  So happy you found it helpful!
Kelsey

24/06/2016 at 11:12 am
Reply

Thank you so much! This has been SO helpful. Is there a way to make the featured image editable as well? Thanks you for your help!
- Jenna Molby
  
  to Kelsey
  
  24/06/2016 at 1:20 pm
  Reply
  
  Hi Kelsey, Glad you found it helpful! To make the featured image editable as well, you can wrap the image in a DIV tag like this .
- Laura Lee
  
  to Jenna Molby
  
  29/06/2016 at 12:04 pm
  Reply
  
  Hi Jenna, Can you show the example of how to make the image editable? I know you said to wrap the div code around the image, but I would like to see what it looks like. Thanks!!
- Jenna Molby
  
  to Laura Lee
  
  29/06/2016 at 3:05 pm
  Reply
  
  Hi Laura, Here's an example of an editable image. <div pardot-region="featured-image" > <img src="https://go.pardot.com/my/path/feature_image.jpg" / > </div> Let me know if you have any questions. Thanks!
- Laura
  
  to Jenna Molby
  
  30/06/2016 at 8:42 am
  Reply
  
  Great! Thanks! This site is very helpful!
Natalie

09/06/2016 at 11:23 am
Reply

Hi Jenna, This has helped so much! Thank you! I am using an HTML template from Themeforest for my Pardot landing page - it is working perfectly using your method, except the font awesome icons are not displaying correctly. Do you have any idea how to fix this?
- Jenna Molby
  
  to Natalie
  
  09/06/2016 at 2:18 pm
  Reply
  
  Hi Natalie, So happy you found it helpful! Do the font awesome icons show up when you view the live page? You might need to open the CSS file (font-awesome.css) and update the links to the Pardot version of the font files ex. src: url('../fonts/fontawesome-webfont.eot?v=4.6.3');. This should be the first couple of lines in the file.
- Natalie
  
  to Jenna Molby
  
  10/06/2016 at 12:36 am
  Reply
  
  Hi Jenna, Thank you so much for your response. It still doesn't seem to be working - I have included the correct path to the font files in the font-awesome.css file, but the icons are still not showing up. Not sure if I am doing something wrong. Path is http://www.domain.co.za/cqs-cloud-sec/vendor/font-awesome/fonts/fontawesome-webfont.eot?v=4.6.3 Is that right?
- Jenna Molby
  
  to Natalie
  
  10/06/2016 at 9:14 am
  Reply
  
  Hi Natalie, Feel free to email me your landing page URL to [email protected] and I can help you troubleshoot :)
Jaap

31/05/2016 at 2:43 am
Reply

This works perfect, thanks a lot! My only problem now is that I'd like my custom Pardot form to have the responsive look as well, but the I cant get the css styles to work here. Would you have any ideas on how to fix that? Thanks, Jaap
- Jenna Molby
  
  to Jaap
  
  01/06/2016 at 1:41 pm
  Reply
  
  Hello! Glad you found my post helpful! If you are having trouble styling your forms, check out my Pardot Form Style Generator (https://jennamolby.com/pardot-form-style-generator/) which will take the Pardot's default styles and allow you to customize them.
- Jaap
  
  to Jenna Molby
  
  08/06/2016 at 12:18 am
  Reply
  
  Thanks Jenna! Worked again :-).