In this tutorial, I’ll show you the best way to create a two-column Pardot form. This is a follow up on my original post How to Create a 2 Column Pardot Form. By popular request, this new method includes a way to make certain form fields full width. All you have to do is add CSS classes to your form fields and copy & paste the CSS provided into Pardot.
You might already be using UTM parameters to track your marketing campaigns with Google Analytics, but are you capturing that information when a prospect is created in Pardot? Capturing this data is critical in order to assess the value of your marketing campaign and is a lead management best practice.
Become a pro at editing and creating Pardot landing pages, by using these 5 tips. These tips come from questions that are frequently asked within the Trailblazer Community and tips that I have come across while editing landing pages within Pardot.
In this tutorial, you will learn how to customize the default Pardot Unsubscribe page to match your brand. I will show you how to add your logo, update the button and how to customize the opt-out/opt-in text.
In this tutorial you will learn how to use a Pardot form to gate content on a page. Gated content allows you to capture a lead’s information, by asking them to provide contact details before accessing a piece of content that is valuable. Instead of creating more than one page for the gated content and form, this tutorial will focus on creating a popup on the page that contains the asset.
This month I was challenged with creating a landing page for event registration using Pardot. The event had 15+ roundtable sessions in the morning (within 2-time slots) and an option to register for the afternoon session (keynote, happy hour etc). Here’s a sneak peak into how I built it along with some code if you want to try building something similar for your next event.
In this tutorial, I will show you how to show/hide dynamic content based on URL parameters for any web page. This solution uses HTML, CSS and JavaScript instead of backend coding, so you will be able to use it with Marketo, Pardot, or any other system that allows a bit of custom code.
Over the years I’ve created hundreds, if not thousands of Marketo landing pages. It seems like every time I create a landing page I learn something new. Sometimes it’s a new feature Marketo released that makes my life easier, or sometimes it’s a new trick for creating better landing pages. Here are my top 10 tips for creating landing pages in Marketo.
In this tutorial, I will show you how to create a pop-up form that can be placed on a Pardot landing page. I will go over 2 methods, opening the pop-up form when a link is clicked and opening the pop-up on page load.
In this tutorial, you will learn how to turn any landing page into a Pardot Layout Template that can be used across all your Pardot marketing campaigns. You can use an existing landing page, a free template, a paid template from a marketplace like ThemeForest, or an existing page on your website.
