In Pardot

Introducing the Form Style Generator for Pardot Forms

1 Min Read

Easily style and customize your Pardot lead forms by using this Form Style Generator for Pardot Forms. With only a couple of clicks you can customize every aspect of your Pardot form including: button color, label positioning and text color, no coding required.

Go to the generator

How it Works

1. Create a new form in Pardot

The form style generator will pull in the default styles.

2. Go to the Style Generator

Customize the look of your form using the fields on the left side. A preview of your form will show on the right side.

pardot-form-style-generator

3. Copy the CSS

Copy the CSS that is generated and navigate to your Pardot form.

pardot-form-style-generator-copy-css

4. Paste the CSS into your Pardot form layout template

Navigate to Marketing > Forms > Layout Templates and select the layout to add the form styles to. Paste the CSS right above the existing code of the Form tab and save.

pardot-style-generator-edit-css

Go to the generator

Questions?

Send them to me via email, send me a tweet @jennamolby, or leave a comment

Author

I'm a Freelance Marketing Operations Consultant With 15 years of experience in Marketing Operations, I’ve worked with a wide range of tools including Salesforce, Marketing Cloud Account Engagement (Pardot), Marketo, and many other sales and marketing platforms. I help teams optimize their tech stacks, improve processes, and get accurate, actionable reporting. Whether it’s setting up your Marketing Automation Platform, building Salesforce reports, managing lead lifecycles, tracking attribution, or integrating your tech stack, I ensure everything is aligned to drive real results.

41 Comments

  1. Stacy Caponetti Reply

    This is wonderful! I created the form using your generator and it looks correct in Pardot. However, when I insert the form into my landing page, the form doesn’t have the styling applied. The form itself looks correct when I look at the preview, but when added to the landing page, it does not. Any tips?

    • Jenna Molby Post Author

      Hi Stacy, Where is the CSS for the form placed? My guess is that your form and your landing page are using different layout templates. If so, the CSS should go in the layout template that the landing page uses. Hope that helps! Cheers, Jenna

  2. Rose Reply

    This is amazing! Is there a way to set a background colour across the whole form? Not the labels?

    • Jenna Molby Post Author

      Thank you! Not from within the editor, but you can add the CSS like this #pardot-form {background-color:Red;}. Cheers, Jenna

    • Jenna Molby Post Author

      Hi Laura, Thank you! Try added the CSS to the landing page template instead. Cheers, Jenna

    • Jenna Molby Post Author

      Hi Maddy, no it does not, but it’s easy to add. form.form {background-color:red;} Cheers, Jenna

  5. Aman Ellis Reply

    Hi Jenna, do you know if it’s possible to target individual elements within the form, such as the ‘Opt out from all email communications’ link on the preferences pages?

    Love your blog btw, super helpful 🙂

Write A Comment