Refreshed and republished on January 8, 2021
This post was originally published on December 6, 2017 and has been updated to cover the latest topics outlined in the exam guide.Ace your Salesforce Certified Pardot Specialist exam by using this practice exam to test your Pardot knowledge. This practice test contains 50 multiple choice questions and covers most of the topics on the Salesforce Certified Pardot Specialist exam, including administration, scoring, lead management, email marketing, and engagement programs.
Note: These are the types of questions to expect on the certification exam and they cover the topics outlined in the official study guide, but these aren’t the exact questions you will see on the exam. I highly recommend a combination of on-the-job experience, and self-study to maximize your chances of passing the exam.
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- Administration 0%
- Email Marketing 0%
- Engagement Programs 0%
- Landing Pages 0%
- Lead Management 0%
- Pardot Campaigns 0%
- Pardot Forms 0%
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- Social Marketing 0%
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Question 1 of 50
1. Question
If a prospect clicks on a custom redirect after filling out a form, will the prospect’s assigned Pardot campaign change?
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Question 2 of 50
2. Question
In which two ways can a Prospects score be changed?
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Question 3 of 50
3. Question
How can a visitor become a known prospect?
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Question 4 of 50
4. Question
What type of prospect activities will not mark a prospect as active?
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Question 5 of 50
5. Question
What is an example of the type of information needed to convert a visitor to a prospect in Pardot?
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Question 6 of 50
6. Question
How are prospects created in Pardot?
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Question 7 of 50
7. Question
Which links are tracked in a Pardot email?
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Question 8 of 50
8. Question
When do custom redirects occur?
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Question 9 of 50
9. Question
What activities are completion actions available for?
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Question 10 of 50
10. Question
How can a prospect’s score be changed?
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Question 11 of 50
11. Question
What causes prospect records to sync from Pardot to the CRM?
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Question 12 of 50
12. Question
A prospect is on day one of a four-day wait step and the program is paused for five days. Once the program is restarted where will the prospect be in the wait step?
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Question 13 of 50
13. Question
What happens when you remove a prospect from an engagement program and then later add them back in?
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Question 14 of 50
14. Question
A prospect has ran through all five steps in your engagement program. You decide you want to add an extra email before step number two. Will the prospect receive the new email?
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Question 15 of 50
15. Question
What steps are available within engagement programs?
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Question 16 of 50
16. Question
You want to send an autoresponder email when a prospect submits a form to download an eBook. How do you set this up?
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Question 17 of 50
17. Question
You want to pull a one-time list of all the prospets in the southeast territory. What type of list to you create?
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Question 18 of 50
18. Question
You want to create a Salesforce task when a prospect submits a form and has a grade greater than B. How do you set this up?
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Question 19 of 50
19. Question
What happens to the opportunity in Pardot if it’s deleted from your CRM?
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Question 20 of 50
20. Question
How can you ensure your email doesn’t get stuck in spam?
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Question 21 of 50
21. Question
You have been asked to create a form to collect leads at a trade show booth. What do you enable to ensure all the leads are captured accurately?
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Question 22 of 50
22. Question
What report will offer you insight into how your recipients read your emails or what devices or browsers they use to view them?
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Question 23 of 50
23. Question
What report allows you to view data on how your recipients engage with your email?
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Question 24 of 50
24. Question
What report gives you insight into a prospect’s score at each stage of their lifecycle?
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Question 25 of 50
25. Question
In effort to clean your database, you deleted inactive prospects from your Pardot database. What will happen if one of the deleted prospects fills out a form to download an eBook?
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Question 26 of 50
26. Question
How can an action be applied to a prospect who views a specific page of a website?
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Question 27 of 50
27. Question
How often does Pardot check for changes in Salesforce?
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Question 28 of 50
28. Question
You want to send sales an alert when ever a prospect fills out the ‘contact us’ form on your company website. How do you set up the alert?
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Question 29 of 50
29. Question
You have been asked to create a list of all current customers. What list type do you select?
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Question 30 of 50
30. Question
Where can you find the Pardot tracking code?
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Question 31 of 50
31. Question
What types of assets cannot be undeleted once they are moved into the recycling bin?
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Question 32 of 50
32. Question
What causes a deleted prospect to be removed from the recycling bin?
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Question 33 of 50
33. Question
Where can you get insight into how a form on a Pardot landing page is performing?
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Question 34 of 50
34. Question
Why would you choose to use a Form Handler instead of a Pardot form?
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Question 35 of 50
35. Question
How would you reset the score of a group of prospects?
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Question 36 of 50
36. Question
If a prospect’s first touch is a Pardot landing page with a form and the landing page and form are tagged with different campaigns, which campaign will the prospect be tagged with?
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Question 37 of 50
37. Question
You are creating a new series of pay per click ads and want to track where a prospect originates when they arrive at your website. How would you set this up?
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Question 38 of 50
38. Question
You just returned from a trade show. You have 300 new leads that you met at the show and you want to enter them into Pardot and send them a follow up list email. How do you set this up?
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Question 39 of 50
39. Question
Where can you view the total number of times an anonymous visitor successfully completed a form on a landing page?
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Question 40 of 50
40. Question
You have a custom redirect setup for one of your Facebook ads. You want to view how many unique clicks the redirect has. Where do you view this information?
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Question 41 of 50
41. Question
What types of Salesforce fields don’t sync with Pardot fields?
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Question 42 of 50
42. Question
In order for an unidentified visitor to your website to become a prospect, they must:
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Question 43 of 50
43. Question
What type of data can you use as the basis of progressive profiling in Pardot?
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Question 44 of 50
44. Question
Why would a company choose to use form handlers over a form within Pardot?
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Question 45 of 50
45. Question
What is a benefit of hosting your landing pages in Pardot?
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Question 46 of 50
46. Question
What is a Pardot Integration user?
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Question 47 of 50
47. Question
True or false: The connector automatically creates prospects in Pardot from existing Salesforce leads and contacts.
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Question 48 of 50
48. Question
Your company has a field in Salesforce that captures product preferences, and you’d like to use that information in Pardot. You should:
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Question 49 of 50
49. Question
In Pardot, what does a prospect’s score measure?
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Question 50 of 50
50. Question
What is a grade in Pardot?
You want to create a Salesforce task when a prospect submits a form and has a grade greater than B. How do you set this up?
A. Use an automation rule
B. Use prospect tags
C. Use a completion action
D. Use a segmentation rule
I said C is correct question, while the quiz said A. Maybe correct way is to use a completition action to set a tag or a field value to mark form submission and an auotmation rule to evaluate grade criteria, but anyway a completition action is needed. I’m I wrong?
Hi Gennaro, If you were only going to create a task, a completion action would be the correct answer. However, the question says creating a task when a grade is greater than B, since you cannot add a filter within a completion action, you would need to use an automation rule instead.
In of the questions above,
In effort to clean your database, you deleted inactive prospects from your Pardot database. What will happen if one of the deleted prospects fills out a form to download an eBook?
I got confused with the language of the option below:
The deleted prospect will be removed from the recycling bin
I knew that the prospects get undeleted from the recycle bin, once they do some activity. But from the above option, by the phrase “removed from the recycle bin”, I got that it will be deleted permanently. Is this form of language used to give it a tricky side of the question?
I too felt the same. I guess that Salesforce does use this kind of wording in the exams though, so good job Jenna 😀
From my limited understanding, items will never be permanently deleted from the recycling bin, they will not count towards your limits however.
Pausing a Program
When you pause an engagement program, you keep prospects in the same place. For example, if you pause a program while a prospect is on step A, the prospect remains on step A until you  restart the program. The same is true for wait periods. If you pause a program when a prospect is on day 3 of a step with a wait of 5 days defined, the prospect will still be on day 3 of 5 when you restart it, as if no time has elapsed.
Again, remember to use the Test function to check program timing before you start your program. Testing gives you an estimate of the time it will take a prospect to flow through your engagement program based on their actions and decisions.
Where can you get insight into how a form on a Pardot landing page is performing?
=> I think the answer should be B (Form Report), I can’t find any information about the form on the Landing Page Report?
Hi Sven, Here is the link to more information on Landing Page Reports: https://help.salesforce.com/articleView?id=pardot_reporting_landing_page_metrics.htm&type=5
Thank you for this, it is really useful! Just a quick one on the following question: “If a prospect’s first touch is a Pardot landing page with a form and the landing page and form are tagged with different campaigns, which campaign will the prospect be tagged with?” It says the answer is the form’s campaign but when I tested this for myself it was tagged with the landing page’s campaign. Any guidance would be appreciated.
i think this question anwser is
A prospect is on day one of a four-day wait step and the program is paused for five days. Once the program is restarted where will the prospect be in the wait step?
The prospect will skip the wait step and automatically move to the next step in the program.
This is definitely a tricky question. According to the documentation (https://help.salesforce.com/articleView?id=pardot_how_do_waits_work_when_i_pause_an_engagement_program.htm&type=0) If a prospect is on day one of a four-day wait in a step, and the program is paused for five days. Once the program is restarted, the prospect will finish the remaining three days of the wait before moving to the next step.
I thought what Fournier said was true, too, and looking at the documentation, Pardot must have changed this in recent months. It used to be that the wait steps continued while the program was paused.
Skipping Step on wait is only for activity like send email on particular scheduled date and prospect is reaching to step after the scheduled send.