Preventing field updates to a field allows you to write to the field once and then retain the original value…
Want to know how many accounts or companies attended an event, webinar or interacted with a marketing campaign? This metric…
In this post, I’ll show you how to create a page that asks for feedback as to why the prospect…
Want your Pardot form to match your brand? This can be done by using the Pardot form CSS generator or…
Did you know you can create a calendar based on any custom object in Salesforce – without using an app?…
Want to know which one of your marketing campaigns is causing the lead to reach your MQL threshold? You can…
You might already be using UTM parameters to track your marketing campaigns with Google Analytics, but are you capturing that…
Ace your Salesforce Certified Pardot Specialist exam by using this practice exam to test your Pardot knowledge. This practice test contains 50 multiple choice questions and covers most of the topics on the Salesforce Certified Pardot Specialist exam, including administration, scoring, lead management, engagement programs and integrations.
The campaign member object in Salesforce represents the association between a campaign and a lead or a contact. While some standard lead and contact fields are available for the campaign member object, if you want to view or pull a report for custom fields, you will need to create a new field. This post will show you how to create a formula field on the campaign member object that will pull in the custom field value for a lead or a contact.
The standard unsubscribe link in Pardot is a one-click unsubscribe link, meaning that once the link in the email is clicked, the prospect is unsubscribed automatically. While this makes it easy for the prospect to opt-out of your emails, it also makes it easy for spam filters to click this link and unsubscribe your prospect unintentionally. Unfortunately, there’s no way to customize the standard unsubscribe page to prevent this from happening, but you can create a preferences page and customize it to act like an unsubscribe page.