In this tutorial, I will show you how to create a pop-up form that can be placed on a Pardot landing page. I will go over 2 methods, opening the pop-up form when a link is clicked and opening the pop-up on page load.

Getting Started

Before you get started, make sure you have a form and a landing page created.

Get the pages and files ready

We will be using Magnific Pop-up jQuery Plugin to create the pop-up in Pardot.

Step 1: Download the Files

Download the Javascript File and the CSS file by pressing CTRL + S on your keyboard and saving it to your desktop.

Step 2: Upload files to Pardot

Now you will need to upload the 2 files you just downloaded to Pardot under Content > Files.

Copy and paste the URLs of the uploaded files into a word or text document. You will need these in step 3.

Step 3: Add the files to your layout template

Add the CSS file

At the top of the page, somewhere within the <head> </head> tags, link the CSS file.


Make sure you change the pop-up CSS URL to the Pardot content URL.

pardot-popup-form-update-template-css

Add the JavaScript Files

Open up your layout template, scroll down to the bottom of the page and add the following script right before the closing </body> tag.





Make sure you change the pop-up plugin URL to the Pardot content URL.

pardot-popup-form-update-template

Open The Pop-up on Click

To open the pop-up form on click add this piece of code where you want the link or button to appear.

Open form
%%content%%

 

Add this javascript code right before the closing </body> tag.

$(document).ready(function() {
	$('.popup-with-form').magnificPopup({
		type: 'inline',
	});
});

pardot-popup-form-solution

Open The Pop-up on Page Load

To open the pop-up form when the page loads add this HTML anywhere in the body of your page.

%%content%%

add this javascript code right before the closing </body> tag.

$(document).ready(function() {
     $.magnificPopup.open({items: {src: '#my-form'},type: 'inline'}, 0);
});

 

You can remove the ability to close the pop-up, so the user has to input their information to continue, by adding modal:true to the JavaScript.

$(document).ready(function() {
    $.magnificPopup.open({items: {src: '#my-form'},type: 'inline', modal:true}, 0);
});

pardot-popup-form-solution-no-exit

Author

I'm a Freelance Marketing Operations Consultant With 15 years of experience in Marketing Operations, I’ve worked with a wide range of tools including Salesforce, Marketing Cloud Account Engagement (Pardot), Marketo, and many other sales and marketing platforms. I help teams optimize their tech stacks, improve processes, and get accurate, actionable reporting. Whether it’s setting up your Marketing Automation Platform, building Salesforce reports, managing lead lifecycles, tracking attribution, or integrating your tech stack, I ensure everything is aligned to drive real results.

33 Comments

  1. Hi,

    I am a bit confused. Should this code be applied to a layout for the form or the web page itself where we wawnt the pop-up to appear?

    • Jenna Molby

      Hi Charrity, This method is using a Pardot landing page.

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