I’m excited to launch Dempsey, a premium Pardot Landing Page Template that features a hero image with a text overlay. This template can be used for eBook downloads, webinar registrations, event registrations and more. The download includes 4 different templates, is easy to customize and looks good on every device. ** This template works with the Classic Pardot Landing Page Builder. It is not compatible with the Pardot Lightning Landing Page Builder (drag & drop).…
You have your lead lifecycle set up, your scoring set up, and the MQLs are flowing in. Now it’s time to pull reports in Salesforce to see how you are doing against your targets. Maybe you don’t know where to start, what reports to pull or what extra data points you need. In this post, I’ll share some example MQL reports and some tips and tricks for creating reports in Salesforce.Getting your data readyTo pull…
If you run virtual or in-person events, including an ‘add to calendar’ link in your emails and landing pages can be a great way to ensure your guests actually show up. While there is currently no feature in Pardot to create ‘add to calendar’ links within the editor, there are two options to add them yourself. The first option is to create the files manually and link to them within your Pardot assets. The second…
One of my favourite Lightning features is customizing the campaign page using the Lightning App Builder. The drag-and-drop App Builder allows you to add tabs, reports and instructions to your page. While there are many different ways to customize your campaign page, here are four changes that are easy to implement that will delight your marketing team.How to customize your campaign pageTo customize your campaign page, navigate to one of your Salesforce campaigns, click on…
Lead source is an important data point you need to capture in order to report on the value of your marketing campaigns. This article will walk you through how to setup and track lead source within Pardot.
I’m so excited to finally launch version 2.0 of the Pardot Form Style Generator. The original version was created back in 2016 and has been used by thousands of Pardot users. With the new version comes a new UI and some cool new features, including customized checkboxes and radio buttons, embedded Google Fonts, new submit button options and more. What is the Pardot Form Style Generator? The Pardot Form Style Generator is a free tool…
The Salesforce Summer ’21 release notes are here and contain some exciting Pardot features. Here are my top 8 favourite features in the Pardot Summer ’21 release including Einstein Send Time Optimization, Dynamic Content IDs, Prospect mailability improvements and more. Key dates 1. Get more clarity about a prospect’s mailable status Upgrade your mailability model for simplified email marketing settings and more clarity about a prospect’s mailable status. After you upgrade, prospect records include a…
Create beautiful, responsive landing pages in Pardot by using one of these 3 free Pardot layout templates. These landing page templates are designed specifically for gated assets such as white papers and eBooks, but they will work well with any landing page that contains a form.
Your Pardot forms don’t have to be boring. With a little extra CSS you can create beautiful Pardot forms with customized checkboxes and radio buttons. In this tutorial, I’ll show you how you can style checkboxes and radio buttons within Pardot forms with minimal coding.
Did you know you can add report charts to your campaign page layout in Salesforce? Adding report charts will give you insight into a particular campaign’s performance without creating a separate report or leaving the campaign page. These reports can show you how many campaign members were added, by month or by status, how many opportunities are influenced by the campaign by opportunity stage, etc. All this is made easy by customizing your campaign lightning…
