In Pardot

A Collection of Incredibly Useful Pardot Snippets

3 Mins Read

Make your life easier by using these Pardot code snippets to kickstart your next Pardot landing page, email template or form project.

Catalogue

Landing Pages & Landing Page Templates

Landing Page Variable Tags

Title

Use this snippet to populate the name of the Pardot landing page.

%%title%%

Content

Place this snippet where you would like the form, site search results, or landing page general content to appear within your design.

%%content%%

Content Regions

A Link

Use this snippet to make a link in your landing page template editable.

My Link
An Image

Use this snippet to make an image in your landing page template editable.

HTML

Use this snippet to display HTML code on you landing page.

< your code here>
Simple

Use this snippet to make HTML elements editable. You can use it on the following tags: address, b, big, blockquote, caption, cite, del, dfn, em, h1, h2, h3, h4, h5, h6, i, ins, kbd, p q, s, samp, span, small, strike, strong, sub, sup, u var

Your text here
WYSIWYG Editor

Use this snippet to make HTML elements editable. You can use it on the following tags: article, aside, div, dt, dd, figure, figcaption, li, footer, header, main, section, td.

My Header

Emails

View in Browser

To add a view in browser link to your email add the following snippet.

%%view_online%%

Unsubscribe

To add a unsubscribe link to your email add the following snippet.

%%unsubscribe%%

Email Templates

Email Content Regions

Pardot will automatically make every table cell or paragraph editable, however, if you want to “lock down” your template so only some areas are editable, you can use these snippets.

Editable Content

Add this snippet to a table cell to make it editable.

Repeatable Content

Pardot allows you to specify repeatable content blocks within an email template. This is great for scenarios where you need 3 content sections for 1 email but only 2 for another email. 


	

	
Title

	A paragraph of text
		Read More

Forms

Change a form submit button to an image

Place this snippet in the Look and Feel step in the form wizard to change it to a image. Remember to remove all the text in the Submit Button field.

Trigger a download after successful form submission

Use this snippet to automatically start an asset (like a whitepaper) to download upon successful form submission. Place this code under the Thank You Code tab in the form wizard.

What are your favourite Pardot snippets?

Email me, send me a tweet @jennamolby, or leave a comment so I can add them to the list.

Author

I'm a Freelance Marketing Operations Consultant With 15 years of experience in Marketing Operations, I’ve worked with a wide range of tools including Salesforce, Marketing Cloud Account Engagement (Pardot), Marketo, and many other sales and marketing platforms. I help teams optimize their tech stacks, improve processes, and get accurate, actionable reporting. Whether it’s setting up your Marketing Automation Platform, building Salesforce reports, managing lead lifecycles, tracking attribution, or integrating your tech stack, I ensure everything is aligned to drive real results.

17 Comments

    • Jenna Molby Post Author

      No, they are only available for email templates.

  2. Anne Reply

    Hi Jenna, I have a background image in a

    that has text overlaying on top. I want to be able to make the image link replaceable without the user having to go into the HTML. Is there a way I can do this? For example, in Marketo I am able to change the image URL to a variable string: and then this can be changed per email in the editor. Can something like this be done in Pardot? is there a way I can use a tag of some sort to change out the image easily without making the template user go into the code?
    • Phil

      Yep, the lack of Marketo-style token values is something really missing from Pardot; it really hinders easy personalisation for things like autoresponder emails.

    • Deffrin

      Place a tag with display none property(for hiding the image) somewhere near to the element containing the background image.
      The image tag must need pradot-region and pardot-region-type attributes.
      Copy the Image element’s src attribute to the background-image property of the element for which we need to change background image using Javascript(i used jquery).
      A placeholder like image link must be present for the image element by default.

  3. Nikunj Butani Reply

    Hi Valon, If you are checking in the preview of the template then it’ll work sure. %%view_online%% tag is only Use for that place. If you need any more help for pardot emails i’ll sure help you.

    • Jenna Molby Post Author

      Hi Valon, %%view_online%% is the tag you’re supposed to use. Are you clicking on the link from a test email? If so, try sending yourself a REAL send and it should work. The view online will not work in a test send. Good luck!

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