A Little Bit
It’s a fact that shorter forms have a higher conversion rate, but in B2B marketing longer forms are needed to capture essential information for lead scoring and lead routing. In this tutorial, I will show you how to use the Google Places API to auto-fill city, state/province, country and postal code/zip code within your Pardot forms. Don’t worry, you don’t need to know how to code to implement this, you just need to know how to copy & paste.
I’ve worked on quite a few projects in the last couple years that involved using the Marketo API. Marketo does a great job outlining the API functionality in their developer documentation, but there are a couple questions that always seem to come up. Here are the answers to those questions that will hopefully save you some time.