It’s a fact that shorter forms have a higher conversion rate, but in B2B marketing longer forms are needed to capture essential information for lead scoring and lead routing. In this tutorial, I will show you how to use the Google Places API to auto-fill city, state/province, country and postal code/zip code within your Pardot forms. Don’t worry, you don’t need to know how to code to implement this, you just need to know how to copy & paste.