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How to Pass The Salesforce Certified Pardot Specialist Exam: Resources & Tips

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Refreshed and republished on January 20, 2022

This post was originally published on March 26, 2021 and has been revamped and updated for accuracy and comprehensiveness.

Do you have around 6-12 months of experience building and executing marketing workflows with the Pardot platform? Is one of your 2022 goals to become a Salesforce Certified Pardot Specialist? I’ve got you covered! In this post, I will share some tips on how to prep for the exam and recommended resources, broken down by topic in the study guide.

Studying tips

  • Review the exam outline and highlight the topics you aren’t familiar with. Focus the majority of your studying efforts on those topics.
  • Create a list of resources (blog posts, help docs, Trailhead modules, videos, etc) that cover each topic. See my list of resources below.
  • Create your own set of flashcards to study. Quizlet is great for this.
  • Review all modules within the Prepare for your Pardot Specialist Credential Trailmix – even the topics you’re familiar with.
  • Review the Pardot Help Docs.
  • Take a practice test to test your knowledge, but DO NOT memorize the questions.

Resources

Here is a list of resources I recommend reviewing, broken down by topic in the study guide.

Visitors and Prospects: 8%

  1. Describe the relationship between visitors and prospects.
  2. Given a scenario, apply the appropriate plan of action using Prospect Audits.

Administration: 11%

  1. Illustrate how to create, edit, and map fields.
  2. Explain the relationship between Pardot and Salesforce.
  3. Describe the capabilities of the Pardot Recycle Bin.

Pardot Forms, Form Handlers and Landing Pages: 20%

  1. Given a scenario, identify the capabilities, use cases and interpret metrics of Pardot forms.
  2. Identify the capabilities, use cases and interpret reporting metrics for landing pages.

Lead Management: 24%

  1. Explain the components and use cases of an automation rule.
  2. Distinguish between the capabilities of, use cases for, and how to create different types of lists.
  3. Define the capabilities of a completion action.
  4. Define the capabilities of a segmentation rule.
  5. Define the capabilities of page actions.
  6. Explain what a Score measures and how scoring is managed.
  7. Explain what a Grade measures and how grading is managed.
  8. Identify the capabilities and use cases of custom redirects.

Email Marketing: 20%

  1. Distinguish between an Email and an Email Template.
  2. Given a scenario, identify the capabilities and use cases for email.
  3. Distinguish between the metrics collected in Pardot email reporting.

Engagement Studio: 17%

  1. Distinguish between the components of an engagement program.
  2. Explain the process of updating an engagement program including its assets.

How did you study for the Salesforce Certified Pardot Specialist Exam?

Leave a comment below to share your tips and resources.

Author

I'm a Freelance Marketing Operations Consultant With 15 years of experience in Marketing Operations, I’ve worked with a wide range of tools including Salesforce, Marketing Cloud Account Engagement (Pardot), Marketo, and many other sales and marketing platforms. I help teams optimize their tech stacks, improve processes, and get accurate, actionable reporting. Whether it’s setting up your Marketing Automation Platform, building Salesforce reports, managing lead lifecycles, tracking attribution, or integrating your tech stack, I ensure everything is aligned to drive real results.

2 Comments

  1. Brooke Reply

    Hi Jenna! Thank you for putting this all together! I am taking the Pardot Specialist exam in two weeks and this has been super helpful. Just wanted to inform you that some links lead to a 404 error 🙂

    • Jenna Molby Post Author

      Hi Brooke, thanks so much for letting me know! Best of luck with your exam. You got this!

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