Salesforce Certified Pardot Specialist Practice Exam

If a prospect clicks on a custom redirect after filling out a form, will the prospect’s assigned Pardot campaign change?

In which two ways can a Prospects score be changed?

How can a visitor become a known prospect?

What type of prospect activities will not mark a prospect as active?

What is an example of the type of information needed to convert a visitor to a prospect in Pardot?

How are prospects created in Pardot?

Which links are tracked in a Pardot email?

When do custom redirects occur?

What activities are completion actions available for?

How can a prospect’s score be changed?

What causes prospect records to sync from Pardot to the CRM?

A prospect is on day one of a four-day wait step and the program is paused for five days. Once the program is restarted where will the prospect be in the wait step?

What happens when you remove a prospect from an engagement program and then later add them back in?

A prospect has ran through all five steps in your engagement program. You decide you want to add an extra email before step number two. Will the prospect receive the new email?

What steps are available within engagement programs?

You want to send an autoresponder email when a prospect submits a form to download an eBook. How do you set this up?

You want to pull a one-time list of all the prospets in the southeast territory. What type of list to you create?

You want to create a Salesforce task when a prospect submits a form and has a grade greater than B. How do you set this up?

What happens to the opportunity in Pardot if it’s deleted from your CRM?

How can you ensure your email doesn’t get stuck in spam?

You have been asked to create a form to collect leads at a trade show booth. What do you enable to ensure all the leads are captured accurately?

What report will offer you insight into how your recipients read your emails or what devices or browsers they use to view them?

What report allows you to view data on how your recipients engage with your email?

What report gives you insight into a prospect’s score at each stage of their lifecycle?

In effort to clean your database, you deleted inactive prospects from your Pardot database. What will happen if one of the deleted prospects fills out a form to download an eBook?

How can an action be applied to a prospect who views a specific page of a website?

How often does Pardot check for changes in Salesforce?

You want to send sales an alert when ever a prospect fills out the ‘contact us’ form on your company website. How do you set up the alert?

You have been asked to create a list of all current customers. What list type do you select?

Where can you find the Pardot tracking code?

What types of assets cannot be undeleted once they are moved into the recycling bin?

What causes a deleted prospect to be removed from the recycling bin?

Where can you get insight into how a form on a Pardot landing page is performing?

Why would you choose to use a Form Handler instead of a Pardot form?

How would you reset the score of a group of prospects?

If a prospect’s first touch is a Pardot landing page with a form and the landing page and form are tagged with different campaigns, which campaign will the prospect be tagged with?

You are creating a new series of pay per click ads and want to track where a prospect originates when they arrive at your website. How would you set this up?

You just returned from a trade show. You have 300 new leads that you met at the show and you want to enter them into Pardot and send them a follow up list email. How do you set this up?

Where can you view the total number of times an anonymous visitor successfully completed a form on a landing page?

You have a custom redirect setup for one of your Facebook ads. You want to view how many unique clicks the redirect has. Where do you view this information?

What types of Salesforce fields don’t sync with Pardot fields?

In order for an unidentified visitor to your website to become a prospect, they must:

What type of data can you use as the basis of progressive profiling in Pardot?

Why would a company choose to use form handlers over a form within Pardot?

What is a benefit of hosting your landing pages in Pardot?

What is a Pardot Integration user?

True or false: The connector automatically creates prospects in Pardot from existing Salesforce leads and contacts.

Your company has a field in Salesforce that captures product preferences, and you’d like to use that information in Pardot. You should:

In Pardot, what does a prospect’s score measure?

What is a grade in Pardot?