A couple months ago I wrote a tutorial on how to use UTM parameters to capture lead source. The tutorial is an in-depth overview of how to capture URL parameters when a lead visits a landing page directly but if a lead visits a different page then fills out the form, those URL parameters won’t be captured. To fix this issue, you can store cookies in the lead’s browser and configure the form fields to pull from the cookie values instead of the URL parameter.
Welcome emails are a great way to introduce subscribers to your brand since it is expected by the recipient from a triggered activity. Welcome emails are also most likely to get a higher open rate and clickthrough rate than operational emails and promotional emails. What does a good welcome email look like? Here are 10 beautifully designed welcome emails for your inspiration.
In May 2015 Marketo released fully responsive landing pages, also called guided landing pages. Unlike the free-form (drag & drop) landing page editor the new guided landing page editor provides structured editing for fully responsive landing pages. Marketo offers some guided landing pages that you can download, but this tutorial will show you how to code a brand new template and how to convert existing landing pages.
Make sure your next email campaign looks great on every device using these 5 frameworks.
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- 1 How to Add Placeholder Text Within Pardot Forms 49 Comments
- 2 How to Use Pardot Form Handlers 48 Comments
- 3 The Best Way to Create a 2 Column Pardot Form 43 Comments
- 4 How To Use UTM Parameters to Capture Lead Source in Pardot 39 Comments
- 5 How To Embed a Pardot Form on Your Website The Right Way 35 Comments