A Little Bit
A couple months ago I wrote a tutorial on how to use UTM parameters to capture lead source. The tutorial is an in-depth overview of how to capture URL parameters when a lead visits a landing page directly but if a lead visits a different page then fills out the form, those URL parameters won’t be captured. To fix this issue, you can store cookies in the lead’s browser and configure the form fields to pull from the cookie values instead of the URL parameter.
You might already be using UTM parameters to track your marketing campaigns with Google Analytics, but are you capturing that information when a lead comes into your database? Capturing this data is critical in order to assess the value of your marketing campaign and is a lead management best practice.
Outlook still doesn’t conform to the latest HTML standards. Unfortunately, it uses the Microsoft Word as the rendering engine. There are a lot of common tags/formatting that doesn’t work in Outlook. Using conditional logic to target Outlook is a great way to get past Outlook’s rendering quirks.