A Little Bit
There are many reasons why you would want to keep Salesforce leads or contacts out of Marketo. Maybe you are reaching your Marketo database limit and you want to remove anyone who you can no longer email (hard bounces). Or perhaps you have a bunch of leads or contacts in Salesforce without an email address, that are taking up space in your Marketo database. The bad news is that if you delete these people from your Marketo database, once the Salesforce sync runs, they will be added to your Marketo database again. The good news is there’s an easy way to keep Salesforce records from syncing to Marketo, using a custom sync rule.
You might already be tracking MQLs in Salesforce or in Marketo, but are you tracking all the information you need for enhanced reporting? I’ll walk you through the 3 steps you need to take for complete MQL tracking that you can report on it Salesforce and Marketo.
Marketo forms, by default, have set widths for many elements including all the form fields, labels and even the form itself. If you’re embedding your form in a responsive landing page, you might want to make the form fully responsive as well. With a bit of CSS, you can make your one-column and two-column Marketo forms look great on every device.
A couple weeks ago my company decided to switch from using WebEx for webinars to Zoom for webinars. Since Zoom doesn’t have a native integration with Marketo, you need to use Marketo web hooks to get the data from Marketo to Zoom. I’m going to share with you everything I learned from integrating the two platforms to save you some headaches if you run into the same issues.