This is a weekly news post where I share my favourite email marketing related posts from the past week.
Popular Email Marketing News of the Week: May 25, 2015 - June 1, 2015
The new Marketo email editor allows for more customizations than ever before. You now have the ability to create modules, color pickers, number variables and more, but your email templates need to follow the email template 2.0 syntax in order to take advantage of these features. In this tutorial, I’ll show you how to create a Marketo 2.0 friendly template and how to turn your existing 1.0 email templates to 2.0 email templates.
Marketo recently rolled out a new email editor, also referred to as the Email Editor 2.0, for their Spring ’16 release. This highly anticipated feature allows for a better experience when editing and creating emails within Marketo. However, there are a couple things you should know before enabling the new email editor. Here are 10 things you should know about the new Marketo email editor.
Earlier this month I was given the task of localizing the date formatting within a Marketo email. The email referenced a date field within Marketo that was formatted as yyyy-mm-dd. The issue was that it was a global email, sent out to different countries who do not format the date as yyyy-mm-dd. To fix this issue I created a simple velocity script to transform the date value into something that’s recognized within each country. Here’s a breakdown of how I did it and how you can implement something similar in your Marketo instance.
I’m a Marketo & Pardot expert with a strong background in design and development. I specialize in email marketing, lead nurturing and CRM integrations for marketing and sales alignment. LEARN MORE
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