Pardot’s Salesforce connector can be used to pass data back and forth between Pardot and Salesforce. In this article, learn everything about the Salesforce connector including what objects are synced, what happens if the prospect already exists in Pardot and how to map Salesforce users to Pardot users.
Salesforce Engage Alerts provide real-time notifications about prospect activity to your desktop and through Salesforce1. You can create your own filters based on activity type, group by region, country and more. Download this one-page Salesforce Engage Alerts Cheat Sheet to help you identify what all the colours, icons and filters mean within the Salesforce Engage Alerts tool.
Marketo’s velocity email scripting language allows you to create highly personalized emails, based on field values in your Marketo database. The scripting language can be used as a token within emails and as an alternative to Marketo’s dynamic content feature. Here are 4 examples of how you can use velocity scripts for more personalized Marketo emails.
Ace your Pardot Certified Consultant exam by using this practice test your Pardot knowledge. This practice test covers most of the topics on the Pardot Certified Consultant exam, including administration, email management, lead generation, lead qualification, reporting, Salesforce integration, prospect management and more. Not ready to take the practice test yet? Take a look at my flashcards.
What’s the best way to implement Marketo forms on your website? In this post, you will learn 5 different ways to implement Marketo forms on your website and the pros and cons of each method.
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