In this tutorial you will learn how to use a Pardot form to gate content on a page. Gated content allows you to capture a lead’s information, by asking them to provide contact details before accessing a piece of content that is valuable. Instead of creating more than one page for the gated content and form, this tutorial will focus on creating a popup on the page that contains the asset.
Customize your Marketo forms even more by using these 3 advanced Marketo form techniques. Learn how to show a thank you message after a form submission, how to limit word count on text fields and how to block free email addresses from form submissions.
I’ve worked on quite a few projects in the last couple years that involved using the Marketo API. Marketo does a great job outlining the API functionality in their developer documentation, but there are a couple questions that always seem to come up. Here are the answers to those questions that will hopefully save you some time.
This month I was challenged with creating a landing page for event registration using Pardot. The event had 15+ roundtable sessions in the morning (within 2-time slots) and an option to register for the afternoon session (keynote, happy hour etc). Here’s a sneak peak into how I built it along with some code if you want to try building something similar for your next event.
I’m a Marketo & Pardot expert with a strong background in design and development. I specialize in email marketing, lead nurturing and CRM integrations for marketing and sales alignment. LEARN MORE
- 1 How to Turn any Landing Page into a Pardot Layout Template 18 Comments
- 2 How To Embed a Pardot Form on Your Website The Right Way 14 Comments
- 3 How To Use UTM Parameters to Capture Lead Source 14 Comments
- 4 How to Display Dynamic Content on a Page Using URL Parameters 12 Comments
- 5 How to Create a 2 Column Pardot Form 11 Comments