Earlier this year at Summit, Marketo announced that they would be launching an Account Based Marketing Platform. As of September 2016, Marketo has officially launched their Account Based Marketing Platform as part of their Summer ’16 launch. There’s been a lot of buzz about Marketo ABM and its benefits, so I thought I would break everything down into the top 9 things you should know about the Marketo Account Based Marketing Platform.
The new Marketo email editor allows for more customizations than ever before. You now have the ability to create modules, color pickers, number variables and more, but your email templates need to follow the email template 2.0 syntax in order to take advantage of these features. In this tutorial, I’ll show you how to create a Marketo 2.0 friendly template and how to turn your existing 1.0 email templates to 2.0 email templates.
I recently worked on a project that involved creating an online scratch & win landing page. The scratch & win landing page was going to be used as an interactive way to offer discounts to customers for an upcoming conference. Here’s an overview of what I created and a template so you can build your own interactive scratch & win landing page.
The Salesforce Winter ’17 release is almost here! So it’s time to do a recap of my favourite features coming up in the new release. This release has a whopping 300 new and improved features that came from over 65,000 suggestions on the IdeaExchange! Here are my top 5 picks for the Winter ’17 release including customizable campaign influence, activity filters and the ability to add multiple people to campaigns quickly.
Even though I’ve been using Marketo for 5+ years, I still find features that make me think how did I not know that? Here are some Marketo tricks that aren’t widely known including navigation shortcuts, the campaign inspector, email scripting and generating draft preview URLs.
I’m a Marketing Operations Manager and Marketo Certified Expert who is passionate about front-end development, web design, data, and email marketing. LEARN MORE
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