Even though I’ve been using Marketo for 5+ years, I still find features that make me think how did I not know that? Here are some Marketo tricks that aren’t widely known including navigation shortcuts, the campaign inspector, email scripting and generating draft preview URLs.
It’s a fact that shorter forms have a higher conversion rate, but in B2B marketing longer forms are needed to capture essential information for lead scoring and lead routing. In this tutorial, I will show you how to use the Google Places API to auto-fill city, state/province, country and postal code/zip code within your Pardot forms. Don’t worry, you don’t need to know how to code to implement this, you just need to know how to copy & paste.
Marketo recently rolled out a new email editor, also referred to as the Email Editor 2.0, for their Spring ’16 release. This highly anticipated feature allows for a better experience when editing and creating emails within Marketo. However, there are a couple things you should know before enabling the new email editor. Here are 10 things you should know about the new Marketo email editor.
Integrating Marketo with Slack can be a great way to give visibility to people who might not have access to Marketo or to your CRM. You can configure the integration to post when ANY type of activity happens in Marketo, and it’s pretty easy to do. Follow these step-by-step instructions to setup your integration.
Earlier this month I was given the task of localizing the date formatting within a Marketo email. The email referenced a date field within Marketo that was formatted as yyyy-mm-dd. The issue was that it was a global email, sent out to different countries who do not format the date as yyyy-mm-dd. To fix this issue I created a simple velocity script to transform the date value into something that’s recognized within each country. Here’s a breakdown of how I did it and how you can implement something similar in your Marketo instance.
I’m a Marketo & Pardot expert with a strong background in design and development. I specialize in email marketing, lead nurturing and CRM integrations for marketing and sales alignment. LEARN MORE
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