I recently worked on a project that involved creating an online scratch & win landing page. The scratch & win landing page was going to be used as an interactive way to offer discounts to customers for an upcoming conference. Here’s an overview of what I created and a template so you can build your own interactive scratch & win landing page.
The Salesforce Winter ’17 release is almost here! So it’s time to do a recap of my favourite features coming up in the new release. This release has a whopping 300 new and improved features that came from over 65,000 suggestions on the IdeaExchange! Here are my top 5 picks for the Winter ’17 release including customizable campaign influence, activity filters and the ability to add multiple people to campaigns quickly.
Even though I’ve been using Marketo for 5+ years, I still find features that make me think how did I not know that? Here are some Marketo tricks that aren’t widely known including navigation shortcuts, the campaign inspector, email scripting and generating draft preview URLs.
It’s a fact that shorter forms have a higher conversion rate, but in B2B marketing longer forms are needed to capture essential information for lead scoring and lead routing. In this tutorial, I will show you how to use the Google Places API to auto-fill city, state/province, country and postal code/zip code within your Pardot forms. Don’t worry, you don’t need to know how to code to implement this, you just need to know how to copy & paste.
Marketo recently rolled out a new email editor, also referred to as the Email Editor 2.0, for their Spring ’16 release. This highly anticipated feature allows for a better experience when editing and creating emails within Marketo. However, there are a couple things you should know before enabling the new email editor. Here are 10 things you should know about the new Marketo email editor.
I’m a Marketo & Pardot expert with a strong background in design and development. I specialize in email marketing, lead nurturing and CRM integrations for marketing and sales alignment. LEARN MORE
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