You might already be using UTM parameters to track your marketing campaigns with Google Analytics, but are you capturing that information when a lead comes into your database? Capturing this data is critical in order to assess the value of your marketing campaign and is a lead management best practice.
How does the Marketo to Salesforce integration actually work? After many implementing Marketo to Salesforce integrations, I’ve learned what objects are synced, what happens in the sync cycle and how to optimize the sync speed.
I’m a Marketo & Pardot expert with a strong background in design and development. I specialize in email marketing, lead nurturing and CRM integrations for marketing and sales alignment. LEARN MORE
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