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Lead source is an important data point you need to capture in order to report on the value of your marketing campaigns. Marketo is flexible and offers a couple different ways to capture lead source. Here’s how to capture lead source in Marketo in 4 different ways.
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Lead source is an important data point you need to capture in order to report on the value of your marketing campaigns. This article will walk you through how to setup and track lead source within Pardot.
I am a results focused marketing automation expert, with a strong background in design and development. With a high level computer science background, I have the unique ability to design, code and understand data, while utilizing this skillset to further enhance my value and ROI in the digital marketing space.
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