How to Use a Pardot Form to Gate Content on a Page

In:

In this tutorial you will learn how to use a Pardot form to gate content on a page. Gated content allows you to capture a lead’s information, by asking them to provide contact details before accessing a piece of content that is valuable. Instead of creating more than one page for the gated content and form, this tutorial will focus on creating a popup on the page that contains the asset.

The Concept

Here’s a high-level overview of what the user will expereince when visiting the gated page:

  1. The user visits the page and is greated with a popup containing the Pardot form.
  2. The user must complete the form in order to view the entire page.
  3. Once the user fills out the form, they are redirected to the asset page.

VIEW DEMO *

* Note: The demo DOES NOT use a Pardot form, but is simulated the way it will function with a Pardot form.

The Setup

Create the Pardot Form

First, create the form in Pardot, select the fields you want to use, select the form layout and save. Don’t worry about the ‘thank you’ messages yet, this will be edited later.

Add code to your web page

We will be using Magnific Pop-up jQuery Plugin to create the pop-up in Pardot.

Add the nessesary plugins to the page

Now this is the tricky part. In order to have the popup form and the gated content all on the same page, we need to tell the page when to show the form and when to hide the form. We can do this by using a URL parameter called ‘access’.

When the page is loaded the script will look for a parameter in the URL that looks like this:
http://yourlandingpageurl.com?access=yes

If the URL contains the parameter, the form won’t show on the page.

If the URL doesn’t contain the parameter, then the Pardot form will show.

Update the http://info.jennamolby.com/x/xxxxxx/xxxx-xx-xx/xx with the link to your Pardot form. This can be found by navigating to your form in Pardot and copying the URL under Contents > Link.

pardot-form-setup-copy-link

Update the ‘thank you’ page settings

Now that the web page is setup, you can add in the ‘thank you’ page details in Pardot.

Check the setting for Redirect the prospect instead of showing the form’s Thank You Content‘ and set the redirect location to be the URL of your webpage PLUS the URL parameter.

pardot-form-setup


VIEW DEMO *

* Note: The demo DOES NOT use a Pardot form, but is simulated the way it will function with a Pardot form.



Questions?

Send them to me via email, send me a tweet @jennamolby, or leave a comment

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3 comment(s)
  • Anne

    02/11/2016 at 11:06 pm
    Reply

    Hi Jenna The link to the Magnific Popup JQuery Plugin appears broken. Do you have an updated link? Cheers Anne

    • Jenna Molby
      to Anne

      03/11/2016 at 9:35 am
      Reply

      Hi Anne, Thanks for letting me know. Here's the updated link: http://dimsemenov.com/plugins/magnific-popup/

  • Nathan

    22/09/2016 at 11:55 am
    Reply

    My boss wanted me to put up a splash page in a day where we could collect user info before they had access to the content. I could not figure out a good solution to get rid of the modal window on the pardot form submit for the life of me. Then I found this. It absolutely saved me. Thanks!

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I’m a Marketing Operations Manager and Marketo Certified Expert who is passionate about front-end development, web design, data, and email marketing. LEARN MORE

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