A Little Bit
Lead source is an important data point you need to capture in order to report on the value of your marketing campaigns. Marketo is flexible and offers a couple different ways to capture lead source. Here’s how to capture lead source in Marketo in 4 different ways.
Customize your Marketo forms even further using these 2 advanced Marketo form techniques. Learn how to pop up a lead generation form after 2 minutes and how to open a Marketo hosted form on click.
In May 2015 Marketo released fully responsive landing pages, also called guided landing pages. Unlike the free-form (drag & drop) landing page editor the new guided landing page editor provides structured editing for fully responsive landing pages. Marketo offers some guided landing pages that you can download, but this tutorial will show you how to code a brand new template and how to convert existing landing pages.
How does the Marketo to Salesforce integration actually work? After many implementing Marketo to Salesforce integrations, I’ve learned what objects are synced, what happens in the sync cycle and how to optimize the sync speed.