A Little Bit
You might already be tracking MQLs in Salesforce or in Marketo, but are you tracking all the information you need for enhanced reporting? I’ll walk you through the 3 steps you need to take for complete MQL tracking that you can report on it Salesforce and Marketo.
Marketo forms, by default, have set widths for many elements including all the form fields, labels and even the form itself. If you’re embedding your form in a responsive landing page, you might want to make the form fully responsive as well. With a bit of CSS, you can make your one-column and two-column Marketo forms look great on every device.
A couple weeks ago my company decided to switch from using WebEx for webinars to Zoom for webinars. Since Zoom doesn’t have a native integration with Marketo, you need to use Marketo web hooks to get the data from Marketo to Zoom. I’m going to share with you everything I learned from integrating the two platforms to save you some headaches if you run into the same issues.
Over the past couple of months, I have been creating email templates using the new(ish) email template syntax in Marketo and I’ve learned a couple tricks along the way. To save you from some headaches, here are 8 tips that I’ve learned from creating Marketo 2.0 email templates from scratch.